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Niger Male Segmentation Analysis. Segmentation masculine Niger.

Transform PHARE
[Washington, D.C., PSI], Transform PHARE, 2018 Jan. 102 p.

This research was undetaken in order Identify male segments in Niger that were most likely to change their attitudes and behaviors towards FP, and provide high-level principles for the design and implementation of interventions targeting these segments. The objectives of the research were: 1) Identify and capture the factors that influence male decision-making with regards to family planning and 2) Identify segments of men in the three target regions of Maradi, Zinder, and Tillabéri that are more or less likely to change their attitudes and behaviors towards FP.

French Abstract: 

Les objectifs de ce projet au Niger étaient d'identifier les sections masculines les plus susceptibles de changer leurs attitudes et comportements vis-à-vis de la planification familiale, et de fournir des principes de haut niveau pour la conception et la mise en œuvre d'interventions ciblant ces résultats. Ce rapport décrit l'analyse de segmentation, l'analyse de partenariat, les segments prioritaires et l'outil de classification, les principes de mise en œuvre et les considérations pour l'évaluation.

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