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Family planning communication reach study.

Author: 
Waliullah S; Nessa S
Source: 
Dacca, Bangladesh, Directorate of Population Control and Family Planning Research, Evaluation, Statistics and Planning Wing, April 1977. 30 p.
Abstract: 

Upon completion of a report on Research Inventory and Analysis of Family Planning Communication Research in Bangladesh, the convenor of Task Force II proposed a study on Family Planning Communication Audience, a top priority study, as documented by the Task Force II in its report submitted earlier to the government. The objectives of this study are to: 1) examine if 2 steps or a multi-step communication model is in operation in Bangladesh; 2) determine which of the media has the largest audience; 3) determine the contribution of each of the mass media in disseminating the family planning message; and 4) determine socioeconomic characteristics of various media audiences. The sample design included exposure to 5 mass media: newspapers, television, radio, audiovisual van, and village bard. The study shows that: 1) both groups of respondents (male and female) have been exposed to the mass media in varying degrees, but that the audiences, after receiving the message, did not keep it confined to themselves; 2) the 2 and 3 step model of communication is in operation in the sample population; 3) in terms of exposure, the data show that radio had larger audiences among both male and female respondents; 4) newspapers, radio, and television audiences differ from the audiences of the other 2 media--village bard, and audiovisual van--in the following areas: education, age, income, and parity. Recommendations are made for further development of family planning communication programs through the mass media: 1) More news, advertisements, pictures, and features printed in the daily newspapers "Ittefaq," and "Dainik Bangla," which are widely read by rural populations; 2) installation of radios and television sets at public sites will enable public service announcements on family planning to be viewed; 3) the musical drama, "Jatragan," by the village bard is highly effective in delivering the family planning message; 4) future studies should include control groups for each of the 5 media audiences; and 5) since women cannot join men in viewing the audiovisual van performances, special arrangement should be made for them.

Language: 
Year: 
Region / Country: 
Document Number: 
266347
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