Report of the Working Party on Audio-Visual Communication.
This document is a summary of conclusions of 3 task forces in the Working Party of the International Planned Parenthood Federation (IPPF). The task forces were formed to consider the current level and type of audiovisual activity within the IPPF system: media utilization; audiovisual communication training; and, rationialization of assistance to Family Planning Associations (FPA) in the field of audiovisual communication. Audiovisual media and materials are only of value if they contribute to the achievement of specific program and project objectives. The face-to-face worker plays a key role in providing feedback on the suitability and impact of audiovisual materials. Audiovisual media should be selected on the basis of the suitability for the message to be communicated, the cultural context, the composition of the audience, and the physical environment. Non-electric media may be an efficient and cost-effective means of communication for many FPAs. The way in which materials are used by FPAs can be upgraded through training. The Working Party emphasized the importance of continuous, systematic assessment in the audiovisual field based on techniques which can be applied by workers at all levels. It was decided that there was a need for systematic planning of inputs within the framework of the IPPF work planning, programming and budgeting system.