Disney's Pocahontas: reproduction of gender, orientalism, and the strategic construction of racial harmony in the Disney empire.

Kutsuzawa K
Asian Journal of Women's Studies. 2000 Dec 31; 6(4):[10] p..

Economy, culture, and politics. If films portraying Asians have been a primary site of creating a subjugated and emasculated "Orient," it is also through the cinema that harmonious ethnic relations can be envisioned and presented. For the Disney Corporation's attempt at encouraging people of different colors and nations to consume its fantasy, it has become necessary to present non-western, non-white people as "equal subjects" in its magic kingdom. In this scenario, Disney's Pocahontas entered as the first non-white subject to speak on her own side of American history. However, a close reading of Pocahontas reveals the strategic tension involved in advocating a multicultural world on the one hand and on the other reproducing the structure of the white western male dominated one. "... cinema has been a primary means through which race and gender are visualized as natural categories; cinema has been the site of intersection between anthropology, popular culture, and the constructions of nation and empire.” (author's)

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