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Overcoming AIDS stigma and media fatigue.

Author: 
Spadacini BM
Source: 
Global AIDSLink. 2003 Apr-May; (79):12-13.
Abstract: 

The media plays a unique role within society either to denounce or to perpetuate the bias and moral judgments against people with HIV/AIDS. Sometimes journalists can underestimate how influential their portrayal of HIV/AIDS is in shaping people's attitudes, especially when society fails to distinguish between people and the disease they suffer from; when denial is so pervasive that the infected are ostracized by their families. In addition, reporters, editors and producers constantly grapple with ways to find fresh angles to discuss HIV, and ensure their viewers and readers remain engaged by a topic that never appears to grow old. To address these and other key topics concerning the media and its treatment of HIV/AIDS, the World Bank organized a distance-learning course from June to November 2002 that simultaneously brought together journalists and HIV/AIDS project managers from Tanzania, Uganda, Zambia, Nigeria and Malawi. The course, entitled Fighting the HIV/AIDS Pandemic through Information and Strategic Communication, recognizes the role that successful communication campaigns can play in increasing understanding of the disease and promoting life-saving behaviors. Each program stream consisted of eight video-conferenced modules, which were followed up through in-country work. (excerpt)

Language: 
Year: 
Region / Country: 
Document Number: 
274789
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