The power of edutainment to address HIV / AIDS: Girl Child Art Foundation Activism and experiences.
The Girl Child Art Foundation/PEPFAR media project on HIV/AIDS is targeting youths and adults between the ages of 13-45yrs, in Anambra State, with a population of 3.1 million people, 35% of these being young. There are six tertiary institutions located in the state. For the second phase of the project, GCAF has continued airing the three approved jingles created in Phase 1, for the remaining 420 slots in the last 15 weeks of the project. The talk shows and call-in programs centered on various issues around HIV/AIDS, ranging from skills for the practice of abstinence (delaying sex until marriage), the role of HIV /AIDS counseling and testing, the importance of correct and consistent use of condoms, and other topics. These issues were thoroughly discussed by professionals and experts in the different topics, resource persons from other NGOS working on HIV/AIDS-related programming, and people living with HIV/AIDS (PLWHA), including HIV-positive people as guest speakers live in the studio -- to facilitate open discussions with other youth. We used COSMO FM, Enugu, as a youth-friendly media house. The media house covers a large population, of which about 35% are youngsters. (excerpt)