Roll back Malaria is unarguably both necessary and possible.
Malaria is unarguably a disease that can still be both prevented and treated effectively. It is also a large and growing burden of disease in the world that is grossly inconsistent with modern health standards, and it receives far too little attention. The Roll Back Malaria (RBM) movement was established as a response to the situation. The RBM goal is to continue developing a reserve of effective technologies for preventing and treating malaria. This article discusses some of the challenges in the task of reducing incidence of malaria. Five main concerns expressed at a WHO round table discussion were: massive cost, resistance to drugs and insecticides, inadequate local capacity, the false impression that there has been a lack of new initiatives, and the horizontal approach. Overall, it is emphasized that such difficulties can be tackled by applying science, human and financial resources, and effective organization. Most important, though, is the recognition of the need to oppose the suffering and deprivation caused by malaria.