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Bangkok, Ministry of Public Health, National Family Planning Programme, Thai Population Clearing-House-Documentation Centre, 1983 Jan. 101 p. (ASEAN/Australian Project No. 3: Developing/Strengthening National Population Information Ststems and Networks in ASEAN Countries)To study the flow of population information from the producers to the users in Thailand and to evaluate the use of population information by the user groups, users were divided into 3 groups--policy makers and acamedicians, program implementors, and the general public. Data were collected by mail questionnaire. Among the policy makers and the academicians, basic demographic data were the most utilized. Academicians indicated that data on population and family planning were consistent with their needs. Considering usefulness of the data for their work, data on family planning policy and birth control were the most useful for makers while basic demographic data were the most useful for academicians. Data on urbanization, law, and population policy of other countries seemed to be the least utilized and the least useful. The policy makers did not receive enough information on: population and social and economic development, production and consumption of agricultural products, population education, and law and population policy of Thailand. The academicians did not receive enough information on almost all 13 topics except information about population policy and birth control, services, and administration. Both groups indicated that the Ministry of Public Health (MOPH) was the major source of the data they received. The policy implementors dealt with documents and printing materials in family planning and indicated that the "Journal of Family Health", format was suitable. Regarding the programmed manual or lessons in family planning, the implementors indicated that they were interesting and consistent with their needs. Regarding the kit, the folder, sampling of contraceptive devices, and the model of the uterus were the most utilized materials. The implementors indicated that folders on 6 types of contraceptive methods were useful and adequate for their work. The study directed to the general public dealt with information in family planning disseminated through radio and posters. 2 types of programs were transmitted the radio: song supplemented with information on family planning and drama supplemented with information. The public indicated that the 1st type was a good and interesting program. The respondents evaluated the drama program as good. The majority of the respondents had seen the posters about family planning and indicated a fair amount of interest in them.
International Migration/Migrations Internationales/Migraciones Internacionales. 1983; 21(4):440-462.Add to my documents.
International Migration Review. 1983 Spring; 17(1):120-37.Examines results of surveys of Anglo-Australian attitudes toward immigrants to Australia. Such attitudes are examined with reference to the various government policies that have existed since the Second World War. (author's)
American Demographics. 1982 May; 4(5):14-19, 47.Add to my documents.
European Journal of Marketing. 1982; 16(6):46-53.The effective us of marketing strategies by nonprofit organizations necessitates involvement in political activities, i.e., mobilizing power to influence others. Most nonprofit groups and marketing experts who work for nonprofit groups are not sufficiently aware of the value of using the tactics of politics to win support for their causes. The experiences of a voluntary group which used politics and power to develop a program aimed at assisting unemployed black youth were presented. The group wanted to establish a workshop to provide training for hard core unemployed youth. The group needed to raise funds to set up the workshop. The 1st step was to identify a target group of potential donors, and then to develop a strategy for selling their product, i.e., the worthiness of the workshop project. The group decided to direct its fund raising activities toward organizations in the community rather than individuals. The market was segmented, and the product was presented differently to differ groups. Initially, the voluntary group was powerless. Political tactics were subsequently used to legitimate the group and its product. A network of influencial sympathizers, primarily clergymen and politicians, was established. This network helped the group garner the support of the targeted donor organizations. The threat of sanctions was used to gain support for the project, but sanctions were applied with considerable care. For example, the support of local politicians was obtained partially by implicitly threatening them with the possibility of bad publicity if they failed to promote the project. Voluntary organizations are not immune to internal conflict and competition. In introducing a marketing perspective into a voluntary organization, internal politics must be taken into account. In the case presented here, the marketer had to decide who in the organization to align himself with and then develop strategies to increase his influence and the influence of his allies. In organizing and operating the workshop it was sometimes necessary to engage in the political strategies of negotiation and compromise to settle conflicts arising out of the differing perspectives of the project's donors and clients (the unemployed youth). In summary, a group which seeks to exert changes in the attitudes, values, and behavior of another group must involve itself in the political tactics of negotiation, bargaining, legitimizing, and manipulating. Marketers are advised to accept as clients only those nonprofit organizations with which they share common values. They may then abandon their customary role of dispassionate expert and adopt the more effective role of committed power broker.
New York, New York, Harper and Row, 1982. ix, 278 p.A revision of the 1973 "Men, Messages, and Media," this book attempts to introduce the reader to the communication process, with revisions to reflect the growth of knowledge and experience in teaching. The initial sections, which deal with the nature of language, cover the following: how communication developed; what communication does; the process of communications; the signs and codes of communication; and the pathways of communication, that is, who talks to whom. The section devoted to the mass media concentrates on the makeup of audiences, the nature of their exposure to television and print, and the process through which news, in particular, is highlighted. Material dealing with social control of the mass media has been elaborated and updated. The major theories of the effects of communication are reviewed, and some of the context of their historical development identified. Focus in the final chapter is on communication tomorrow -- an age geared to computers, recorders, individualized and interactive broadcasting, and new systems for storing and exchanging information. These are the beginning years of such as age. The beginning chapters talk about human communication as it exists, a system in place sufficiently long to be able to talk about models of how it works, the nature of social controls upon it, the audiences it has, and its effects. It is necessary to understand that this focus is prologue to a new age in which the basic nature of human communication will not change yet one in which the social system of communication itself is likely to be considerably different from the ages of communication known in the past. The signs of this new ge include an explosion of new communication technology, the enormous increase in the production of information, and a significant change in the work forces, i.e., a larger and larger proportion of service and business jobs concerned with information. Some of the characteristics of this new age will be: more information will flow, with consequent chance of an overload; information will come faster, making it necessary to create mechanisms and institutions to scan and sort and process it more effectively; a higher proportion of the information will come from farther away; more of this flow of information than at any time since the introduction of radio is likely to be point-to-point rather than point-to-mass; and information is likely to be a source of power to those who have quick access to it and can process it efficiently.
Beverly Hills, California, Sage Publications, 1983. 240 p. (Sourcebooks for Improving Human Services Vol. 2)An attempt is made to demonstrate how human service public relations, public education, and prevention activities can be carried out through the media. Initially, the book presents some evidence that more public education efforts on the part of human service workers are necessary and what kinds are possible. It then provides specific guidelines, strategies, and tools for carrying out a variety of public education activities, all of which are within the capabilities of the average human service practitioner, either as an individual or as a member of a human service organization or group. Attention is directed to organizing for action and planning media resources as well as working with the print media and opportunities in radio and television. A chapter is devoted to evaluation mechanisms, documenting success in achieving media coverage as well as evaluating the quality and impact of the media messages. Any effort to promote public understanding of social issues, community problems, human service programs, and the concerns and activities of human service workers can be enhanced significantly by the appropriate use of the mass media.