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    Findings from the "Straight Talk" radio program listeners survey.

    Imani MR

    [Unpublished] 1998 Feb. [2], 19, [2] p. (USAID Contract No. 623-0133-C-00-4027-00 DISH)

    This report presents the findings from a public opinion survey among listeners to the Ugandan "Straight Talk" radio program in 1997. The survey included 71 of 145 respondents who had listened to the radio show, written a letter to the program with a return address, and were unmarried. The radio show targeted unmarried youth. Analysis differentiated between those who preferred to listen to the program in English (49.3%) compared to those who preferred to listen in Lugandan or Runyankole. 78.9% of respondents were male, and about 85% of respondents were aged 12-32 years. 78.9% listened to the program weekly. 47.9% listened more often than they did the previous year. 46.5% listened with a friend, and 36.6% listened alone. 70% reported learning something. Most reported learning about AIDS prevention, followed by abstaining from sex, self growth, sexually transmitted disease prevention, the importance of condoms, and family planning. 97% reported behavior change as a result of listening. 33.8% reported abstaining from sex or delaying sex due to the program. 80.3% reported discussing the show with their friends. Most (49.3%) liked "Kafunda Stage" the best, followed by letters (33.8%). "Kafunda Stage" was a 10 minute drama about a group of youth living together and their struggles with daily life. The "Straight Talk" weekly show includes 30 minutes devoted to music, listeners' letters, announcements of events for youth, and a 10-minute episode of "Kafunda Stage." Listeners liked the music the least. 52.1% reported that the radio show had the most information. 31.0% reported that listenership would increase with a time or day change, or with the change to a bi-weekly format.
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