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  1. 1
    070072

    Study of the invoiceless condom market in Turkey. Draft report.

    ZET Market Research Services

    [Unpublished] 1990 May. [3], 72 p.

    A study was conducted to aid in developing a contraceptive social marketing project for Turkey. While the project will promote birth control pills, condoms, and possibly IUDs, this study aimed to help guide exclusively in designing the marketing strategy of the project condom brand. Specifically, it was undertaken to obtain an estimate of the overall size of invoiceless condom sales in Turkey, to better understand the nature and quality of products passing through these unofficial channels, and to better understand how and why this distribution system works. Study results are based upon interviews of 105 respondents in 4 cities, including condom importers, wholesalers, and street vendors. Condoms for Turkish markets overall are largely imported legally by 5 principal firms. Illegal imports comprised only 1% of legal supplies in 1989. 81% of street vendors then secure condoms for public sale from wholesalers who purchase directly from importers or large wholesalers. An estimated 150 such street vendors are in Turkey, selling a total 94,650 condoms/week to largely middle-income, married men aged 20-35 years. Together, street vendor sales account for 13% of the nation's commercial condom market. Customers are thought to generally prefer purchasing from vendors due to their lower prices, higher brand variety, and greater sense of privacy. Vendors, on the other hand, are able to undercut pharmacy condom prices while realizing a larger average profit margin. Study findings suggest that street vendors will not be a source of competition, but that their presence and activity must be reckoned with in developing and conducting the project. Specific project design recommendations are provided in the report.
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  2. 2
    070073

    Retail audit of the Turkish condom market. Draft report.

    ZET Market Research Services

    [Unpublished] 1990 Apr. [2], 103 p.

    This study was conducted to help guide the design of the marketing strategy component of a condom brand for a contraceptive social marketing project in Turkey. Specifically, it was undertaken to estimate category sales, brand sales, market shares, prices, inventory practices, type of outlets, and distributor coverage of the Turkish commercial condom market; and to better understand retailer margins, pricing structures, inventory practices, and in-store placements and promotions of condom products. Baseline information will therefore be obtained on the nature of the condom market before the introduction of the project product. The audit was conducted in 150 urban pharmacies over 6 cities. Pharmacies were found to be the major retial outlets for condoms, with over 90% of those audited selling condoms over the study period. 17-25 million/year are sold through these channels at the average price of 390TL/condom. High profit margins exist at each level of distribution. Jellia held the largest market share at 58%, with inadequate distribution generally observed for the major brands. Condoms were visible in 49% of selling pharmacies, though advertisement materials were found in only 2% of audited pharmacies. Some pharmacists are reluctant to display condom advertisements for fear of offending conservative customers. Finally, pharmacies generally do not maintain large inventories of condoms. Recommendations applicable to the development of the project are included in the report.
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  3. 3
    139322
    Peer Reviewed

    Women's preferences for vaginal antimicrobial contraceptives IV. Attributes of a formulation that would protect from STD / AIDS.

    Hardy E; de Padua KS; Osis MJ; Jimenez AL; Zaneveld LJ

    CONTRACEPTION. 1998 Oct; 58(4):251-5.

    Market research conducted in Campinas, Sao Paulo State, Brazil, in 1996-97 investigated the attributes that potential users considered acceptable and unacceptable in a vaginal antimicrobial contraceptive. 635 women from two age groups (adolescent and adult) and two socioeconomic groups (low and middle/high) were enrolled. 99% of respondents indicated a preference for a vaginal formulation that provided dual protection against unwanted pregnancy and sexually transmitted diseases (STDs), including HIV. Overall, 40% of women stated they would use a dual protective method even if it was messy. Acceptance of messiness was lowest (35%) among adolescent respondents. Irritation, itching, swelling, or burning were unacceptable side effects to the vast majority of women. 96% would use a vaginal method if it could only be inserted with an applicator, but this rate dropped to 75% if the method required manual insertion. 55% would use the method if it appeared on their partner's penis. Overall, 50% would accept a method that required refrigeration during very warm days--but rates were higher among adult women and those of low socioeconomic status. There was a clear preference for a formulation that was transparent or had a very light color. About 45% of women were willing to pay up to US$5 for each application of the product, while another third said they would pay $1. Socioeconomic status did not exert an effect on price considerations, confirming the importance to all women of protection against both pregnancy and STDs.
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