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In: Profession: demographer. Ten population studies in honour of F.H.A.G. Zwart, [edited by] B. van Norren and H.A.W. van Vianen. Groningen, Netherlands, Geo Pers, 1988. 155-79.Based on case studies in a village ward in West Java, this paper gives an account of how local public opinion developed concerning family planning and how the process of family planning adoption was shaped by it. The events described took place in the early 1970s in the Cianyar ward of the village of Ciendah, on the southern border of the plain of Bandung. By the end of 1969 a family planning program was started in the village. From 1970-1973 about 35 couples became acceptors, 22 of whom were studied afterwards. 15 of these couples belonged to the non-orthodox group and 7 to the orthodox group of the community. According to the data, the adoption process started early but slowly among the non-orthodox community members and relatively late but rapidly among the orthodox. The description starts with a sketch of the sociopolitical relations in the community. Subsequently the opinions of the leaders and the influence thereof on the course of public opinion are extensively discussed. Then the influence of public opinion on the community members' motivating activities and on the adoption process are described. Within the non-orthodox group the adoption process started in all 3 social classes well before public opinion turned in 1972. In the process the couples of the higher class began quite early (beginning 1970) after which the couples of the middle and lower classes followed rather slowly (after about 1 1/2 years in the course of 1971). On the other hand within the orthodox group the adoption process started in all 3 social classes only during or after the turn of public opinion in 1972. In this case the couples of the higher and middle classes began late (1972) after which the couples of the lower class followed rather quickly (after about a good half year, beginning 1973). So long as public opinion was anti-family planning in Cianyar, it prevented the start of an adoption process among the orthodox and slowed down its take-off among the non-orthodox in the community. During and immediately following its turn to being pro-family planning, public opinion sped up considerably the adoption process among the orthodox members of the community.