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    272960

    Guidelines for activating opinion leaders in population communications.

    Bangladesh. Ministry of Information and Broadcasting

    Dacca, Bangladesh, Ministry of Information and Broadcasting, April 1977. 41 p.

    Reports on a survey conducted to identify the formal and informal opinion leaders as perceived by the people of Bangladesh, and to assess their attitude towards family planning. Findings indicate that the contraception practice rate among opinion leaders is significantly higher than the average, and it is recommended that specific orientation and training in the skills of interpersonal and group communication be arranged for them to effect a transfer of motivation to the people in their locality. Also established is the fact that obstacles to family planning due to religious belief is more a function of the leaders' perception of people's attitude than a function of reality. Opinion leaders fail to identify population as the root problem, so that family planning education should be structured around the felt problems of food, unemployment, poverty, and so forth. The need for a greater degree of husband-wife communication about family planning is indicated, as well as a change in the traditional status of women. A family planning program with an incentive-disincentive aspect should be deemphasized. Finally, the survey reveals that the local leadership is not yet ready to take major responsibility in family planning communication.
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