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  1. 1

    Triton quarterly analysis of FOF [Family of the Future] plans, fiscal report and funding request for September-November 1981 (Quarter 3).

    Triton Corporation

    Washington, D.C., Triton, 1981. 28 p. (Contract No. NEB-0029-C-1037-00, Egypt)

    The report details plans for the activities and expenditures related to the promotion and sale of contraceptive devices in Egypt for the 3rd quarter of 1981. Family of the Future (FOF) is a nongovernmental agency which operates on a US Agency for International Development grant of $27,200. Major activities from the previous quarter are summarized and plans for each of the 6 FOF departments are provided. The Medical Promotion and Distribution department will develop distribution strategies including locating new cities and establishing sales targets for IUDs, condoms, and spermicides; prepare information booklets for doctors and pharmacists on devices as they are added to the product line; and oversee warehousing details and sponsor conferences for pharmacists and doctors. These activities are expected to consume 25.6% of the proposed budget. The advertising and art department will determine communication strategies for all products. Copy and time slots will be suggested for mass media promotion of FOF and of available family planning methods to be aired on television stations and 6 radio stations. Inserts for 6 newspapers, 7 weekly magazines, 5 bi-monthly or monthly magazines, and 4 special audience publications will be prepared. This department will operate on 31.3% of the budget. Other promotional activities will include the design and production of multi-product countertop displays and of giveaway items. The medical and scientific department will sponsor a symposium for influential university affiliated obstetricians and gynecologists from 4 cities to stimulate interest in family planning and in FOF and its products. Training programs on IUD insertions will be provided. Volunteers and social affairs departments will use 25 volunteers to organize 110 rallies reaching 2500 people each that are gathered in crowded places or through door-to-door contact. Volunteers will also continue to collect interview data. Volunteer training is planned to target seasonal vacation areas. Samples of condoms and spermicides, booklets, and pamphlets will be distributed during upcoming festivals. A central location will be established from which volunteers can answer questions. The market research department plans to conduct 19 group sessions and continue data collection for the pharmacy intercept study. Market research training in the US is arranged for an FOF employee. No changes are planned which would affect the administration department. A detailed financial analysis of quarterly projections and expenditures is provided. Revenues from sales of contraceptive devices are also included in the report. An evaluation of the planned activities and recommendations for additional activities are detailed.
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  2. 2

    Acceptability and use of oral rehydration salts: the development of user pamphlets and improved packaging.

    Mahoney RT; Verzosa CC

    [Unpublished] 1982 Feb 23. 8 p.

    A major problem facing diarrhea disease control programs is to train mothers of children under 5 in the correct use of oral rehydration salts. The authors have approached this problem in 4 Asian countries: Bangladesh, Indonesia, Philippines, and Thailand. The work was performed by indigenous groups in each country: Social Marketing Project (Bangladesh), Yayasan Kusuma Buana (Indonesia), Kabalikat Ng Pamilyang Pilipino (Philippines), and Population and Community Development Association (Thailand). The authors methodology has been to use the technique of focus group discussions to develop instructional pamphlets and improved labeling for oral rehydration salts. The pamphlets and packages that have been developed are now in field testing and should be introduced into wide scale distribution in the near future. In addition to developing pamphlets and packages that have high levels of comprehension, the focus group discussions have also yielded important insights about the devliery of oral rehydration therapy. The authors have been able to identify widely available, uniform volume containers that mothers can use to prepare ORS. The authors have identified a simple 3 diagram illustration for ORS preparation that is highly effective. The authors have determined that dosage is the most difficult message to transmit. Materials for service providers should be developed next, since many providers are uniformed, apathetic or antagonistic to the use of ORS. (author's, modified)
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