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Columbia, Maryland, Westinghouse Population Center (AID Con tract #csd/3319). 1974 Apr; 164.The Westinghouse Population Center, Columbia, Maryland, under contract to the United States Agency for International Development, has investigated the current and potential distribution of contraceptives through available commercial channels in Turkey as well as in 8 other developing nations. It is believed that commercial sector contraceptive distribution can have a significant effect on fertility patterns. The purpose of the investigation is to identify and evaluate the existing contraceptive market, the channels of distribution, and the potential for increasing private sector participation in expanding the availability and usage of contraceptive products. The private sector currently supplies a larger percentage of the couples using contraceptives in Turkey than does the public sector. The private sector's distribution capability is such that it can reach people who do not reside within a reasonable distance of a pharmacy or clinic as well as make a wider range of products and information available so that consumers can choose the brand and/or method they wish to use. Included in the findings of the report are recommendations for action. It is recommended that the government eliminate duties and taxes on the importation of finished condoms and of raw materials for producing oral pills and vaginal contraceptives, streamline the procedures for importing condoms, and increase the number of retail outlets for contraceptive products. The government and manufacturers should initiate physician education programs. At the manufacturer's level, pharmacists and other retail outlet operators who sell contraceptive products need to be supplied with accurate information. Mass media should be used at the consumer level to inform the public about the proper use of contraceptives, for the majority of couples has limited knowledge of how to obtain and use contraceptives. Promotion of contraceptives should be targeted to both male and female audiences. A research strategy should be incorporated which makes a series of quick evaluations of various elements of the program possible.