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  1. 1

    Protex condoms. Development of the Moroccan Contraceptive Social Marketing Project.

    Futures Group. Social Marketing for Change [SOMARC]

    [Unpublished] 1989 Nov. [10] p.

    The foundations of a contraceptive social marketing project aimed at increasing the availability and use of condoms among urban, married, low-income men in Morocco are described. Aiming to sell the condom through commercial retail outlets with the goal of increasing overall prevalence of condom use, the Moroccan Social Marketing Project (MSMP) is the 1st major contribution by the commercial sector in the national effort to increase participation in family planning. 18 months of research on the Moroccan condom market and promotion strategy served as initial groundwork for the project. Specifically, pre-campaign surveys on contraceptive usage, attitude, and pharmacies; product name and pack development research; and advertising positioning research and message testing were conducted. Low condom usage was found in Morocco, with <5% of urban, married, male contraceptors using condoms; nationwide, <1% of women and their partners used condoms. Using radio and point of purchase advertising in urban and peri-urban pharmacies, a marketing strategy was developed urging non-contracepting men to choose condoms once they decided to begin using a contraceptive method. Focus was placed upon shifting the image of the condom away from its association with illicit relationships, encouraging the continued strong male support of and role in family planning, and choosing an appropriate product name, advertising positioning, and price through the assistance of focus groups' suggestions.
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  2. 2

    Acceptability of a stronger condom. Final report.

    Cordero M; Abdou Tounkara M; Bratt J; Steiner M; Joanis C

    Research Triangle Park, North Carolina, Family Health International [FHI], 1989 Nov. [2], 4, [8] p.

    Under contract with the U.S. Agency for International Development (USAID), Family Health International compared 2 brands of condoms for acceptability in Mali, Sri Lanka, and the Dominican Republic. Lifestyle 3, 3.4 mils thick, was compared with Prime, 2.6 mils, to determine whether the thicker of the 2 could be potentially distributed by USAID in developing countries. 65 current condom users, sexually active, and free of STDs for the past year were provided with the Lifestyle 3 condoms, informed that they were thicker, and then interviewed after 1 month of use. 8 condoms were given to each user in the Dominican Republic, and 15 for each in Sri Lanka and Mali. No study data was available for Sri Lanka due to political unrest. Lifestyle 3 was, however, well-accepted in Mali and the Dominican Republic, with additional strength and security cited as extremely desirable factors by over 1/2 of the study participants. Greater protection against both pregnancy and AIDS was considered important. Almost all who were interested in buying the stronger condoms said that they would pay more for them. Lifestyle 3 condoms were also reported to be more comfortable with sensitivity comparable to Prime. The breakage rate for the stronger condom was 1:143, comparable to Consumer Report's March, 1989, study results of 1:140. The Lifestyle 3's labelless silver foil packaging was also found to be overwhelmingly preferred to the standard plastic packaging of other brands. Addition studies of both breakage rates and consumer preference for condom packaging are encouraged. Limited market introduction of Lifestyle 3 is also suggested.
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  3. 3

    Readability of commercial and generic contraceptive instructions.

    Swanson JM; Forrest K; Ledbetter C; Hall S; Holstine EJ; Shafer MR

    IMAGE - THE JOURNAL OF NURSING SCHOLARSHIP. 1990 Spring; 22(2):96-100.

    The readability of contraceptive package inserts appears to be a critical factors in ensuring proper use of the method. The patient package inserts prepared by commercial manufacturing generally require a reading level above 8th grade to be adequately comprehended, which places functionally illiterate and poorly educated acceptors at high risk of noncompliance. To remedy this situation, family planning service providers in many areas have developed their own generic instructions geared to the populations they serve. In this study, readability levels were analyzed for 26 sets of patient package inserts included with commercially distributed contraceptives and 24 sets of generic instructions prepared by health care agencies in Northern California. 6 standardized readability formulas were applied to data on 4 types of contraceptives: jellies, foams, creams, and vaginal sponge; diaphragms; oral contraceptives (OCs); and condoms. The mean readability of the 4 groups of contraceptive patient package inserts was grade 10.21, while that for the generic inserts was grade 8.17. There was a significant difference between the readability scores of commercially and locally prepared inserts for 3 (diaphragm, OCs, and condoms) of the 4 product categories studied. The lowest readability score (grade 5.5) was found in a generic leaflet accompanying OC, while the highest score (grade 13.6) was obtained for a condom package insert. These findings indicate that the commercial patient package inserts, whose mean readability score is always beyond the 10th grade level, may be too difficult to comprehend for most individuals at risk of unwanted pregnancies. Continued development of generic inserts is urged, as is research on the use of pictures, posters, audio and videotapes, anatomical models, and computer-assisted instruction for those with low literacy skills.
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