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  1. 1

    Jamu and Karet KB: an integrated approach to condom marketing.

    Hendrata L; Piet D

    IEC Newsletter. 1975; (21-22):1-4.

    Due to the dearth of facilities and personnel available for the clinical distribution of contraceptives in Indonesia, the Prosperous Indonesia Foundation (YIS), a private, nonprofit organization designed to promote government policies in population, health and development, was assigned the task of developing and evaluating nonclinical contraceptive distribution schemes. The first approach developed by YIS was the distribution of condoms through the indigenous jamu system. The jamu system is composed of several large companies which manufacture, promote, and distribute traditional medicines, especially herbal concoctions used to enhance sexual prowess or appeal. The companies distribute their products to the public via a vast network of small scale retailers who sell only jamu products and other establishments such as restaurants, general stores, and food stores. The YIS selected the jamu system as a distribution vehicle since this system 1) provided an existing distribution network which would help insure the cost effectiveness of the program; 2) was associated with the sale of other items used in sexual intercourse; and 3) was well integrated into the Indonesian culture. The organization decided to concentrate on the distribution of condoms in the belief that the male oriented Indonesian community would be more likely to accept a male method of contraception than a female method. Most of the promotional and distribution tasks were handled by the one company choosen by YIS to participate in the program; however, family planning personnel prepared the messages used in packaging the condoms. These messages were designed to convey family planning information. The program was implemented only recently and has not been evaluated. Preliminary indications support the contention of YIS that this approach will be successful.
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  2. 2

    Jamu and K.B.: condom marketing through indigenous herbal medicine retailers.

    Hendrata L

    Paper presented at the I.G.C.C. Workshop: Meeting of Experts between Family Planning Administrators and Commercial Marketing Executives, Penang, Malaysia, September 22-24, 1974. 7 p. (Mimeo)

    Condom marketing must be viewed as an integral part of any population program. The mere implementation of a marketing plan will not alone change the socioeconomic and cultural conditions which affect attitudes toward family planning. Jamu, the traditional herbal medicine of Indonesia, has been marketed for years through a system deeply rooted in the cultural fabric of the country. Because sex-related items have always been included in the Jamu program, an additional product, i.e., a condom, could be integrated in the distribution system. Jamu is distributed throughout the country, largely by mobile/promotional units. The system has its fingers constantly on the pulse of the country and is a traditional cultural fixture. Condoms can be distributed inexpensively by integrating their distribution into this existing system. A program should be initiated to involve the retailers more actively and to increase demand by promotional messages.
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