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    [Infant food labels: some aspects of marketing practices in Brazil] Rotulos de alimentos infantis: alguns aspectos das praticas de marketing no Brasil.

    Toma TS; Rea MF

    REVISTA DE NUTRICAO DA PUCCAMP. 1997 Jul-Dec; 10(2):127-35.

    A monitoring study of the Brazilian Code of Marketing of Breast Milk Substitutes was carried out during 1995-96 with the objective of verifying the compliance of companies with the Code with regard to labeling and packaging their products. In 32 cities of 13 states a total of 125 products were analyzed (feeding bottles, teats, pacifiers, infant food, formula, and liquid milk). The following rules were found to have been violated: 1) prohibition of pictures of babies idealizing bottle feeding and questioning the ability of the mother to breast-feed; 2) the requirement of stating the superiority of mother's milk over formula and the use of formula only if directed by the physician or nutritionist; 3) the requirement not to use skim milk, semi-skim milk, or whole milk as the sole source of nutrition for the infant; 4) the requirement that the labeling should state the continuation of breast-feeding after the introduction of formula; 5) the requirement that for feeding bottles, teats, and pacifiers the labeling should not contain expressions that suggest connection to the maternal breast and that the breast-fed infant had no need for feeding bottles and teats. In comparison to previous evaluations using the same methodology, a certain degree of compliance was ascertained. However, several products lacked adequate labels, particularly feeding bottles and pacifiers. The rules dealing with warning require a review on account of poor visibility. Furthermore, routine monitoring procedures are needed to assist the authorities in promoting breast-feeding over commercial breast-feeding substitutes.
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