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American Journal of Public Health. October 1972; 62(10):1328-1330.A new approach to the task of patient education that recognized the emotional components of human behavior and used appropriate advertising principles was established in a magazine called True to Life. The goal was to design literature aimed at problems of contraceptive continuation rather than problems of initial acceptance; the objective was to help a woman contracept effectively. True to Life contains 6 stories, 3 feature columns, 1 graphic feature, and 2 public service ads. Stories are about characters with whom readers can have healthy identification. Postpartum interviews have indicated that the magazine has been successful.