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    755854

    Consultant report on commercial contraceptive distribution in Bangladesh.

    Markow TG; Smith RH

    Washington, D.C. American Public Health Association, 1975. 16 p. (APHA Assgn. No. 1100-020)

    A commercial contraceptive distribution program in Bangladesh, funded by USAID and contracted by Population Services International (PSI) was evaluated upon completion of the market testing phase of the operation. The evaluation team reported that the program was generally in compliance with the contract, made a number of recommendations for modifying both the program and the contractual agreement, and offered suggestions for USAID drafting of similar contracts in the future. The evaluation team recommended that the prices should not be so high as to reduce sales but high enough to permit future price setting flexibility, to inhibit smuggling, to enhance the identification of the product as a quality item, to discourage the use of the product for other purposes, and to insure the self-reliance of the program in the future. All pills should be packaged as soon as possible to insure sanitary handling. A timetable for covering the distribution network should be submitted promptly so that distribution and promotional efforts can be coordinated. Expanding the program by adding new administrative units each month was considered an inappropriate approach in a small country. Instead efforts should be made to promote national coverage within 1 year. No decision should be made at this time on whether or not a non-profit organization should be established for carrying on the program after PSI phases out. Additional funds should be allocated for market research and for promotional activities and allocations for consumer attitudinal surveys should be reduced. A foreign advisor shoud be hired to help coordinate the distribution phase since it is difficult to hire a qualified local person given governmental salary restrictions. In reference to the establishment of contract guidelines for future distribution projects in developing countries, the team recommended against the development of a uniform contract. A flexible contract tailored to the needs of the specific country was viewed as more appropriate. The development of a technical marketing plan should not be a contract requirement. USAID should determine the most appropriate form of packaging for the contraceptives and then use this form of packaging in all future distribution programs.
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