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  1. 1
    041931

    Woman buyers targeted.

    ASBURY PARK PRESS. 1986 Jun 26; [1] p.

    US condom manufacturers have begun marketing their product directly to the people they most protect--women. "With the spread of sexually transmitted diseases and the growing number of unplanned pregnancies, women aren't just assuming that their partners will take the responsibility for birth control and disease prevention," said Stuart Gold, president of National Sanitary Laboratories Inc. in suburban Lincolnwood. Women account for over 40% of condom sales in this country, he said. The company's "Lady Protex" line of condoms--packaged in silver foil boxes with fuchsia or turquoise trim--is designed to be sold at the feminine hygiene sections of drug stores and supermarkets, spokesman Kevin Foley said yesterday. 7 months ago, a Minneapolis-based medical supply manufacturer, Mentor Corp. entered the condom market with the "Mentor Contraceptive" designed with the female buyer in mind. Mentor spokeswoman Jane O'Meara said the company would begin a national advertising campaign in September women's magazines. (full text)
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  2. 2
    041930

    More women shopping for birth control items. Disease fears cause condom sales increase.

    DRUG STORE NEWS. 1986 Jul 7; 13, 15.

    Condoms are now displayed prominently to simplify self-selection and add impulse. This has made it easier for women to pick up a box of condoms as easily as they select their family's shampoo or toothpaste. Retailers and marketers of birth control methods report a dramatic increase in the number of women assuming responsibility for buying birth control products, particularly condoms. Some industry sources estimate that women buy close to 50% of the 800 million (units) of prophylactics purchased annually in the US. This trend, plus the fear of AIDS, herpes and chlamydia, have all created a 25% climb in condom sales, now pegged at $200 million/year. Once considered the least desirable form of contraception, the condom is becoming more fashionable. It is even stealing some sales away from foams and the pill, report buyers from Happy Harry's of Newark, Del., and Perry Drug. In order to grab more of women's purchasing dollars, drug chains are relocating condoms, moving them away from the pharmacy to space near the feminine hygiene department. Seattle-based Bartell Drug offers a 4-8 foot segment of condoms pegged on a gondola near female birth control products. People's Drug is in the process of moving condoms completely away from the pharmacy to pegged space in the feminine hygiene area. "Women buy them, so that's where we're putting them," explained Stephen Peck, vice-president merchandise manager at Peoples. Lynne M Pauls, of EF Hutton, attributes increasing condom sales to the demise of the IUD, as well as to the increase in female buyers and the threat of disease. Condom manufacturers are beginning to advertise in women's magazines such as Redbook; this is in addition to a different packaging approach begun a few years ago to show a man and a woman instead of the macho Trojan Warrior. Mentor, a new 2-piece condom, features a safety seal and is packaged in attractive pastel boxes. It is hoped this will appeal to women and therefore should be merchandised near other female birth control products. Despite the increase in alternatives in the condom market, there are still basically 2 top brands--Young and Schmid. Together, these brands control 90% of total sales. Some chains, however, are reluctant to cross-merchandise condoms with feminine hygiene products. This is due either to theft or to a desire to maintain a family image. (author's modified)
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