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Pretesting communication materials with special emphasis on child health and nutrition education. A manual for trainers and supervisors.
Rangoon, Burma, UNICEF, Rangoon, 1984 Feb. 62 p.This is a complete manual on how to pretest printed materials on child health and nutrition, prepared by UNICEF primarily for developing countries. It is charmingly illustrated with photographs, cartoons, and samples of visual materials. Pretesting means interviewing the intended audience to see if they understand and like the materials. Often illiterate rural people are unfamiliar with most of the visual conventions we take for granted, are embarrassed or threatened about certain content, or are put off by color selection, unfamiliar details or overly lengthy presentations, for example. The most common objection to pretesting is lack of time and money; yet losses on untested materials may be much higher. Detailed help is provided with techniques for interviewing, such as how to establish rapport, word questions, probe for information rather than yes answers, handle negative attitudes. Sections explain where, when, whom and how to interview many subjects, and how to evaluate results. Final sections deal with discussion questions, feedback from users, types of problems encountered with people of low visual literacy, and how to convince a supervisor of the need for pretesting.