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Pretesting communication materials with special emphasis on child health and nutrition education. A manual for trainers and supervisors.
Rangoon, Burma, UNICEF, Rangoon, 1984 Feb. 62 p.This is a complete manual on how to pretest printed materials on child health and nutrition, prepared by UNICEF primarily for developing countries. It is charmingly illustrated with photographs, cartoons, and samples of visual materials. Pretesting means interviewing the intended audience to see if they understand and like the materials. Often illiterate rural people are unfamiliar with most of the visual conventions we take for granted, are embarrassed or threatened about certain content, or are put off by color selection, unfamiliar details or overly lengthy presentations, for example. The most common objection to pretesting is lack of time and money; yet losses on untested materials may be much higher. Detailed help is provided with techniques for interviewing, such as how to establish rapport, word questions, probe for information rather than yes answers, handle negative attitudes. Sections explain where, when, whom and how to interview many subjects, and how to evaluate results. Final sections deal with discussion questions, feedback from users, types of problems encountered with people of low visual literacy, and how to convince a supervisor of the need for pretesting.
London, England, IPPF, 1984 Aug. 50  p.The need for family life education today is urgent. The rapid social changes taking place around the world are altering traditional family and community structures and values, and the task of preparing young people to cope with adult life has become more difficult. If family life education is to succeed, it must meet the needs of the young people for whom it is designed. Some common needs of young people are: coping with the physical and emotional changes of adolescence; establishing and maintaining satisfying personal relationships; understanding and responding positively to changing situations, e.g. the changing roles of men and women; and developing the necessary values and skills for successful marriage, child-rearing and social participation in the wider community. The potential scope for family life education programs encompasses psychological and emotional, social, developmental, moral, health, economic, welfare and legal components. The integration of these perspectives into family life education programs are issues which are explored in many of the materials listed in this bibliography. The bibliography is divided into 5 sections. It includes a listing of materials which discuss the definition, content and scope of family life education. It also presents family life bibliographies, curriculum guides, and training manuals and handbooks. Finally, it deals with studies of family life education programs and projects. Publishers' addresses are listed at the end of the bibliography.
Assignment Children. 1984; (65/68):37-42.The potential for the Child Survival and Development Revolution (CSDR) can only be realized, and a significant reduction in the infant mortality achieved, if all forces are mobilized worldwide. In industrialized countries, it is essential that the general public become aware of the recent breakthroughs in social development, and that the potential only now exists to reduce infant mortality and to improve child development on the basis of a combination of new knowledge and communication capacities that now exist in developing countries. National Committees for UNICEF, meeting in Rome in October 1984, developed lines of action for disseminating the CDSR message to the public in their respective countries and in mobilizing public opinion, NGOs and governments. A 3-point action plan was drawn up, to include awareness-raising through the diffusion of the CSDR message to target groups (media, opinion leaders); through an assessment in each of their countries of immunization levels, breastfeeding, and growth monitoring practices and advocacy with NGOs working on behalf of children in developing countries so that the measures recommended by UNICEF are included in their projects.
Assignment Children. 1984; (65/68):13-20.The central idea behind UNICEF's rubric of the Child Survival and Development Revolution (CSDR) is to enable parents to protect their children from preventable death an disablement. The CSDR strategy takes the demand approach, which opens the possibilities for parents to see what they should and could do to "grow" their children better. The concept of demand implies supply and therefore goes 1 step further than the concept of needs, spoken of for years in the development literature. Demand is often latent demand. The "demand" for good health and survival of a child is covered over by a widespread perception o fFate, the only explanation available to most people to help them bear their suffering. It is possible to change the climate of fatefulness through the media and the influential members of the community and to communicate the mssage that Fate is not Destiny, thus introducing the possibility of acting to change that Fate. What is therefore needed is to communicate the information and knowledge needed to bring about that change, thereby converting latent demand into articulate and effective demand to which supply is the response. 3 fronts are identified to carry out such a CSDR program: 1) training effective communicators of the CSDR message; 2) producing adequate program communication materials of sensitive and direct relevance to particular communities and 3) responding to the demand raised by hving supplies at hand. To make good on the promise of the CSDR, society needs to be mobilized, the political will stimulated and the professional will, active. Social mrketing is a new idea which is being adopted by UNICEF. It is an integral element of its program of social communication as are also public information and program communication. All 3 elements are integral to UNICEF's main programs of child development and survival.
London, England, IPPF, 1984 May. ii, 59 p.The Bellagio consultation was held in July, 1983 on the initiative of the Programme Committee of International Medical Advisory Panel to consider more closely what the needs of adolescents are and what more should be done to meet them. Participants from several countries--within and outside of IPPF--were invited. Before the Consultation, participants exchanged information, experience and ideas in writing as a basis for their discussion. 3 topics were focused on: 1) needs and problems; 2) information, education, and counselling; and 3) reproductive health management. An action plan for the next 3 to 5 years was drawn up. It offers broad suggestions about the kind of activities that would be appropriate for family planning associations and IPPF to take. Adolescents all over the world are in need of much better education and health care related to fertility, these are not the same in each society. A comprehensive approach to adolescent needs is favored. The recommendations form part of a broad discussion about how adolescents can best be helped to behave responsibly. Adolescent fertility has implications for health, psychological, social and economic well being. General program and operational guidelines are given, as are 8 areas for action: 1) creation of awareness and advocacy; 2) youth leadership and participation in adolescent programs; 3) information and education; 4) counseling; 5) fertility-related services; 6) sharing of experience, information and resources; 7) training and skill development; and 8) research. A list of participants and background papers is given.