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    074220

    1991 contraceptive social marketing statistics.

    DKT International

    Washington, D.C., DKT International, 1992 Jun. [5] p.

    1991 statistics form various contraceptive social marketing programs are presented in a 5-page leaflet complete with a table and 2 bar graphs. The table consists of program sales and couple years of protection (CYP) data for 32 social marketing programs in developing countries ranging from Bangladesh to Zimbabwe. 1 CYP is defined as 100 condoms or foaming tablets, 13 cycles of oral contraceptives (OCs), 0.53 IUDs, and 4 injectables. All but 2 programs distribute condoms. Peru's social marketing program markets only OCs and vaginal foam tablets. The program in Thailand just sells OCs. 12 programs distribute only condoms, including programs in Burkina Faso, Cameroon, Costa Rica, Ivory Coast, Ethiopia, Mexico, Nigeria, Pakistan, Philippines, Turkey, and the Nirodh program in India. Other contraceptives distributed by various programs are IUDs and injectables. Only the program in Sri Lanka markets Norplant. It also provides condoms, OCs, vaginal foam tablets, IUDs, and injectables. In 1991, India had by far the highest CYPs at around 3.28 million followed by Bangladesh at 1.44 million. Bolivia had the lowest CYPs (10,608), CYPs (10,608). CYPs as percentage of target market (80% of 15-44 year old women in a union) statistics do not exhibit the same pattern, however. Jamaica had the highest share (15.9%) followed relatively closely by Egypt (14.8%). 2 other outstanding countries in terms of CYPs as percentage of target market were Colombia (11.7%) and Bangladesh (9.2%). India had only 2.8% and the 3 lowest were Turkey (0.3%), Philippines (0.1%), and Nigeria (0.1%). Leading funding supporters of social marketing programs include USAID, country governments, and IPPF.
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