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    060093

    AIDS health promotion: guide for planning.

    World Health Organization [WHO]. Global Programme on AIDS

    [Unpublished] 1988. [2], 39 p. (GPA/HPR/88.1)

    Acquired immunodeficiency syndrome (AIDS) health promotion involves the use of information and education to change the behaviors of individuals and groups in ways that will control the spread of the virus. Effective promotional activities can make AIDS prevention a high public health priority, promote social support for positive behavioral changes, establish public support for the community and institutional responses required to control the transmission of AIDS, and support the training of workers in the health care field. Through its reliance on multiple communication channels and cooperation with the health and social service sectors, health promotion seeks to achieve sustained change in practices crucial to public health. The key to effective health promotion is adequate planning, services, and the supplies. This guide is aimed at providing planners, manages, and technical staff with a frame of reference for planning, implementing, implementing, monitoring, and evaluating AIDS health promotion programs. Discussed in detail are the following elements of program planning: establishing goals, initial assessment, targeting audiences, setting objectives and targets, developing messages and materials, developing communication strategies, providing support services, monitoring and evaluation, scheduling and budget, and reassessing the program. Dispersed throughout are examples of promotional materials and strategies.
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