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Arlington, Virginia, Management Sciences for Health, Technologies for Primary Health Care [PRITECH], 1989. , 19,  p. (USAID Contract No. AID/DPE-5969-Z-00-7064-00)A social marketing consultant sponsored by the US Agency for International Development visited the Philippines to assist in boosting oral rehydration solution ORS commercialization. The task includes following up on current ORS commercialization efforts in analyzing proposals from companies for strategies on rural distribution, promotion, pricing, and introduction scheduling as requested by the Department of Health (DOH) and to develop a plan of action that will lead to a final selection of companies and to develop the terms of reference for working relationship between the DOH and the selected companies. The 6 companies contacted were divided into 2 groups, 1 that insisted on using ORESOL exclusively, and those willing to use ORESOL as a generic name. All the advantages for the selected companies as well as the disadvantages for each, was weighted. Other factors considered were the political environment within the pharmaceutical market and the timing of the ORESOL launch. To provide DOH with the best objective decision, the Keptner-Tregoe decision making technique was used. This process showed an advantage to use the open market companies. An action plan outlining specific tasks to be done, responsibilities of various parties, and the dates of completion is described.