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    059784

    [Motion pictures and commercial television: a co-production of public and private sectors to promote family planning in Mexico] Cine y television comercial: una coproduccion de los sectores publico y privado para promover la planificacion familiar en Mexico.

    Ruiz de Chavez S; Urbina Fuentes M; Schlosser R

    [Unpublished] 1989. Presented at the II Congreso Latino-Americano de Planificacion Familiar, Rio de Janeiro, Brazil, August 20-24, 1989. [2], 6, [5] p.

    A film about a young couple experiencing infertility and a television series which introduces new customs in each independent chapter were 2 productions of a cooperative program of the private and public sectors to promote family planning in Mexico. Each production questions sexual stereotypes and opens the possibility of reflection on themes related to sexuality and family planning. The target group is young people aged 15-30 years. The topics covered were selected on the basis of KAP studies to identify areas of conflict and of common interest. The Office of Health provided technical advice and coordination and provided 70% of the financing for the film and 50% for the television series using UN Fund for Population Activities funds. The films combine entertainment with educational content. The producers, script writers, and specialists in sexuality and family planning worked together to develop the scripts by defining the objectives of the project and identifying the most relevant themes. The film, "Let's Try It Again" (Va de Nuez) employed scenes from everyday life in a comedy format with characters displaying a mixture of positive and negative characteristics. The topic of infertility, a perinatal death, and an unplanned pregnancy in a young adolescent were the vehicle for consideration of several themes related to reproductive life: the decision to have a child, intracouple communications, ideas about paternity and maternity, unprotected sexual relations, the importance of the time between marriage and the 1st birth, and male infertility, among others. The weekly television series "The Good Customs" (Las Buenas Costumbres) consisted of 26 episodes lasting 24 minutes each. Each episode is independent in plot development but all are thematically related. The protagonist is a physician. Various common and recurring situations in Mexican life are approached through the physician-patient relationship.
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