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    Peer Reviewed

    UN urges broadcasters to air AIDS programmes. Entertainment is better than factual films for increasing awareness.

    Brown H

    Lancet. 2004 Jan 24; 363(9405):295.

    UN secretary-general Kofi Annan hosted a roundtable meeting at the UN headquarters in New York on Jan 15 to launch the Global AIDS Media Initiative—a project to help increase awareness of AIDS by use of international media. Executive representatives from over 20 broadcast media companies were invited to pledge their support and to commit airtime to entertainment programmes involving AIDS-related storylines. “As leaders of the media, you have the power and the reach to disseminate the information people need to protect themselves from HIV/AIDS”, Annan told delegates. (excerpt)
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