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    Health promotion financing opportunities in the Western Pacific Region.

    World Health Organization [WHO]. Regional Office for the Western Pacific

    Manila, Philippines, WHO, Regional Office for the Western Pacific, 2003. 21 p.

    Broadening health promotion financing arrangements contributes to the goal of health improvement shared by the countries of the Western Pacific Region. Health promotion that is sustainable underpins stable and effective mechanisms to ensure access by all to quality health services. Health promotion in the Western Pacific Region can be viewed as a public health intervention and a social enterprise. The financing implications of these perspectives are: Health promotion as a public health intervention - funds spent on keeping the population healthy versus treating the sick could improve efficiency within the same level of resources. Health promotion as a social enterprise - the "wellness of all" can be a rallying point at the community level where social, political and economic capital can be mobilized through partnerships, networks, coalitions, alliances, public-private collaboration, multi-sectoral groups, local or state initiatives or a combination of any of these. (excerpt)
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