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    058443

    WHO-Shanghai Collaborating Center in Health Education: strategic scheme for development.

    Li VC

    HYGIE. 1989 Mar; 8(1):26-9.

    Activities of the WHO-Shanghai Collaborating Center in Health Education are described. The Center is a joint venture between WHO and the Shanghai Health Education Institute, and as such it is intended to have international significance. Its aims are to strengthen the impact of health education in primary care and to utilize effective health education technologies. Since 1956 the Center has provided guidance to districts and counties in the form of promotional materials for basic medical units, trained health personnel and conducted health promotion activities. There are 70 staff in 5 divisions: publications, art, publicity, administration and audiovisuals. Methodologies are both tested and used as a vehicle for human resource development, by training health staff on the job. Some current projects include anti-smoking educational programs for workplaces incorporating baseline and follow-up assessments, and production of media programs such as documentaries, TV series, short spots, and video cassettes, approximately 1 every 3 weeks. Several productions won national awards in 1986. An international exchange program with the University of California at Los Angeles was held to explore how the Chinese apply health education in the community. Consultation services are provided through WHO. Progress in health education in China is limited by the lack of translated literature on health education.
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