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  1. 1
    020382

    Report of the Working Group on Communications Aspects of Family Planning Programmes.

    United Nations. Economic Commission for Asia and the Far East [ECAFE]

    In: United Nations. Economic Commission for Asia and the Far East [ECAFE]. Report of the Working Group on Communications Aspects of Family Programmes and selected papers. Held at Singapore, 5-15 September 1967. Bangkok, Economic Commission for Asia and the Far East, [1968]. 1-68. (Asian Population Studies Series No. 3)

    The objective of the Working Group on Communications Aspects of Family Planning Programs, meeting during September 1967, was to collate, examine, and evaluate the collective experience in the region of the use of communications media in family planning programs and to try to develop a basic model for using communications to provide information and motivation in family planning programs as an aid to governmental action in this field. Other purposes were: to evolve appropriate guidelines for operational research and evaluation of family planning communication programs; to discuss the best ways in which the family planning communication work can be strengthened through regional cooperation under the aegis of the Economic Commission for Asia and the Far East (ECAFE); and to seek practical methods of continuing the exchange and pooling of data in the communication effort within the region and from other areas. 20 participants from 13 member countries participated. This report of the Working Group covers the following: national development and family planning; communications in the context of family planning programs (types of communication; objectives of family planning communications; specific functions of family planning communications; target audiences, groups, and individuals; messages; media and materials; staff; and costs); general guidelines for family planning communication programs; communication programs in countries of the ECAFE region (Ceylon, China, Hong Kong, India, Indonesia, Iran, Japan, Republic of Korea, Malaysia, Pakistan, the Philippines, Singapore, and Thailand); communications media and methods (radio and television, films, newspapers and other printed materials, hoardings and display signs, posters, exhibitions, campaigns, mailings, face to face communications); communication aspects of special significance; practical aspects of a communication organization; production and distribution of communication materials; specialized training for communications; and research and evaluation. Generally, communications about family planning are of 2 types: informal, characterized as being spontaneous, unplanned; and formal communications, those that are planned, organized, intended to serve specific purposes. Family planning communications serve several purposes. Among them are those of informing, educating, motivating, and reassuring large numbers and varieties of people and of legitimating the practice of family planning. The information component of family planning communications will be directed toward individuals, groups, or the public both within the family planning organization and outside it.
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  2. 2
    058443

    WHO-Shanghai Collaborating Center in Health Education: strategic scheme for development.

    Li VC

    HYGIE. 1989 Mar; 8(1):26-9.

    Activities of the WHO-Shanghai Collaborating Center in Health Education are described. The Center is a joint venture between WHO and the Shanghai Health Education Institute, and as such it is intended to have international significance. Its aims are to strengthen the impact of health education in primary care and to utilize effective health education technologies. Since 1956 the Center has provided guidance to districts and counties in the form of promotional materials for basic medical units, trained health personnel and conducted health promotion activities. There are 70 staff in 5 divisions: publications, art, publicity, administration and audiovisuals. Methodologies are both tested and used as a vehicle for human resource development, by training health staff on the job. Some current projects include anti-smoking educational programs for workplaces incorporating baseline and follow-up assessments, and production of media programs such as documentaries, TV series, short spots, and video cassettes, approximately 1 every 3 weeks. Several productions won national awards in 1986. An international exchange program with the University of California at Los Angeles was held to explore how the Chinese apply health education in the community. Consultation services are provided through WHO. Progress in health education in China is limited by the lack of translated literature on health education.
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  3. 3
    049674

    Profile of Liberia on IEC management in population programs.

    Sherman JW

    [Unpublished] 1986. Presented at the 1986 ICOMP Biennial International Conference, San Jose, Costa Rica, May 1-4, 1986. 10, [1] p.

    Only about 5% of women in Liberia of child-bearing age who need family planning services have access to such services. A recent study on adolescent sexuality in Monrovia, the capital city of Liberia, revealed that lack of information and unavailability of services accounted for 90% of contraceptive nonuse. In rural areas of the country, there is a belief that a large number of children have high economic value-- daughters bring dowries while sons help with farm work. There is a high infant mortality rate, and parents tend to have many children with the hope that some will survive to adulthood. The society looks with disfavor on those sought to be infertile or unable to have children as often as other persons of similar age. And political leaders are reluctant to advocate any policies on family planning. Given this cultural environment, communications components are essential to any effective family planning programs. Radio and television would be ideal media for publicizing family planning information, but commercial broadcasting is expensive and public service spots are limited. The press cannot be utilized effectively in a country with a literacy rate of 25%. The only communications tool utilized to any extent by family planning programs in Liberia is interpersonal contact through clinic and home visits, lectures, and counseling. But there is little supervision of such contacts and a virtual absence of systematic evaluation to determine the impact of these contacts on family planning services. Agencies in Liberia providing family planning services such as the Family Planning Association of Liberia (funded by IPPF) and the government's Ministry of Health and Social Welfare should build effective communications programs to improve their services.
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  4. 4
    049934

    1987 annual report.

    Planned Parenthood Federation of Korea [PPFK]

    Seoul, Korea, Republic of, PPFK, 1988 Apr 20. 50 p.

    The focus in the Planned Parenthood Federation of Korea for 1987 annual report is on information and publications programs, education programs, women and youth programs, projects of the UNFPA, and international relations. Throughout 1987 television programs concentrated on advocating preference for the 1-child family as part of the effort to realize the goal of 1% population growth in 1993. The PPFK also sponsored several radio programs to promote the organization of a nationwide network of the fraternities of 1-child families. Newspapers, and magazines produced editorials, feature stories, columns, and cartoons on the impending population crisis symbolized by exceeding the 5 billion mark. A mobile IEC team visited many communities in suburban and other vulnerable areas to launch 45 group educational programs. 4 leaflets were produced and 900,000 copies were printed to publicize the 5 billion world population figure. Education programs targeted military surgeons and armed service personnel, and Dong-level (the lowest administrative subdivision) family planning counselors. Intensive population/family planning IEC programs were conducted for residents of low-income urban communities. These programs were designed to cultivate an attitude favorable toward small family size and planned parenthood. Those women's associations which had distinguished themselves in family planning, maternal and child health services, and community development were honored. UNFPA projects took the form of educational programs conducted through the senior citizens' fraternities, sex counseling centers for youth, the training of foreigners in the development of IEC materials, educational broadcasting for the sex education of youth, and community-based international training for women leaders from abroad.
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