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  1. 1

    Getting the message across: the mass media and the response to AIDS.

    Armstrong S

    Geneva, Switzerland, Joint United Nations Programme on HIV / AIDS [UNAIDS], 2005 Dec. 56 p. (UNAIDS Best Practice Collection; UNAIDS/05.29E)

    For this report, a UNAIDS consultant visited South Africa to interview a wide range of people working on the frontline, from project managers, researchers and media executives, to film-makers, audience groups, and people living with HIV who present their own programmes. The aim was to find out not just what has to be done in practical terms, but to gain some insight into the thrills and frustrations of working in the tough environment of the mass media, and to discover the secrets of survival and success. The organizations have very different histories, target audiences and ways of working, and represent a wide range of experience. (excerpt)
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  2. 2
    Peer Reviewed

    The Puppet, the Pencil and the Condom: UNESCO's edutainment experiences in Phnom Penh.

    Laurentin F

    Sexual Health Exchange. 2002; (1):12-3.

    In Cambodia, 2.8% of the adult population is infected with HIV, mainly through unprotected sexual intercourse. Although HIV/AIDS has been declining since 2001, the epidemic still poses a major threat to the country's development. To this effect, the UN Educational, Scientific and Cultural Organization (UNESCO) has been involved in AIDS-related cultural activities using graphic arts and theater. Theater activities on AIDS, such as puppet shows and soap operas, are aimed at increasing awareness and promoting safer sexual behavior in the country, while graphic arts projects are aimed at promoting self-expression. UNESCO plans to expand its activities by supporting Faculty of Plastic Arts students to become involved in developing activities directed towards young people infected with HIV.
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  3. 3

    A dedicated set of viewers. Entertainment-education TV programs can be effective in achieving and sustaining behavioral change.

    Chen P

    Integration. 1997 Fall; (53):12-3.

    This article describes the impact of an entertainment-education television program in Nepal, a country in which high fertility rates (an average of six children per woman) are coupled with high illiteracy rates (77% among women). Along with other forms of entertainment media, the UN Children's Emergency Fund (UNICEF) in Nepal has been supporting the use of television to increase knowledge on health and social issues, and to promote behavioral change. They have helped produce a weekly television program targeted towards 18 to 25-year- olds that is part documentary, part television soap opera. A monitoring and impact evaluation study was conducted on the program and revealed that two- thirds of the respondents were able to apply the knowledge they have gained from the program. Moreover, approximately 25% of the respondents have learned about the importance of vaccination to prevent childhood diseases and 58% learned the importance of female education. In conclusion, the author, a UNICEF/Nepal communications officer, states that entertainment-education TV programs can be effective ways of achieving and sustaining behavioral change. He stresses that formative research and pre-test focus groups were very important components of the Nepal program’s success.
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