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PROMOTION & EDUCATION.. 1999; 6(2):24-5.In Brazil, the UN Population Fund (UNFPA), in collaboration with the International Labour Organization (ILO) and in agreement with Servico Social da Industria (SESI), has been working on advocating promotional activities focused on reproductive health and family planning and on gender inequity in working environment of urban workers. A multipliers approach was used in order to augment the program, which included company activities and activity centers. The most significant achievement the program s promotion of the interest of company workers and of young people in issues related to sexual and reproductive life, self-esteem, and better understanding and communication with their families and partners. The program experience was successfully reproduced in multiple states, each using its own logistical and human resources. This was an institutional achievement. SESI s willingness to incorporate the educational and services program was the result of good advocacy.