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    303286

    Global directory of condom social marketing projects and organisations.

    Makonda-Ridley A

    Geneva, Switzerland, Joint United Nations Programme on HIV / AIDS [UNAIDS], 2001 Jan. 204 p.

    UNAIDS has decided to create a Global Directory of Condom Social Marketing Projects and Organisations to provide information and data on social marketing for countries, institutions and organisations working in HIV/AIDS and sexually transmitted disease programmes, especially in the area of condom programming. The information contained in the directory demonstrates the different ways in which social marketing complements and supports HIV/AIDS prevention efforts. The directory, which covers different models of condom social marketing programmes, specifically intends to: Show the contribution of social marketing in HIV/AIDS programmes; Stimulate new ideas and developments in social marketing for HIV prevention; Serve as an advocacy document to encourage policy makers and implementers to adopt the social marketing approach for condom programming in HIV/AIDS, when possible and for health promotion in general; Constitute a database of social marketing organisations and programmes that reflects activities in different countries regarding HIV/AIDS and social marketing; Provide important information on social marketing. The condom social marketing organisations, profiled in Section 4, were closely involved in providing the necessary information to create the Directory. (excerpt)
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