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Assignment Children. 1984; (65/68):37-42.The potential for the Child Survival and Development Revolution (CSDR) can only be realized, and a significant reduction in the infant mortality achieved, if all forces are mobilized worldwide. In industrialized countries, it is essential that the general public become aware of the recent breakthroughs in social development, and that the potential only now exists to reduce infant mortality and to improve child development on the basis of a combination of new knowledge and communication capacities that now exist in developing countries. National Committees for UNICEF, meeting in Rome in October 1984, developed lines of action for disseminating the CDSR message to the public in their respective countries and in mobilizing public opinion, NGOs and governments. A 3-point action plan was drawn up, to include awareness-raising through the diffusion of the CSDR message to target groups (media, opinion leaders); through an assessment in each of their countries of immunization levels, breastfeeding, and growth monitoring practices and advocacy with NGOs working on behalf of children in developing countries so that the measures recommended by UNICEF are included in their projects.
Dacca, Bangladesh, Directorate of Population Control and Family Planning Research, Evaluation, Statistics and Planning Wing, April 1977. 30 p.Upon completion of a report on Research Inventory and Analysis of Family Planning Communication Research in Bangladesh, the convenor of Task Force II proposed a study on Family Planning Communication Audience, a top priority study, as documented by the Task Force II in its report submitted earlier to the government. The objectives of this study are to: 1) examine if 2 steps or a multi-step communication model is in operation in Bangladesh; 2) determine which of the media has the largest audience; 3) determine the contribution of each of the mass media in disseminating the family planning message; and 4) determine socioeconomic characteristics of various media audiences. The sample design included exposure to 5 mass media: newspapers, television, radio, audiovisual van, and village bard. The study shows that: 1) both groups of respondents (male and female) have been exposed to the mass media in varying degrees, but that the audiences, after receiving the message, did not keep it confined to themselves; 2) the 2 and 3 step model of communication is in operation in the sample population; 3) in terms of exposure, the data show that radio had larger audiences among both male and female respondents; 4) newspapers, radio, and television audiences differ from the audiences of the other 2 media--village bard, and audiovisual van--in the following areas: education, age, income, and parity. Recommendations are made for further development of family planning communication programs through the mass media: 1) More news, advertisements, pictures, and features printed in the daily newspapers "Ittefaq," and "Dainik Bangla," which are widely read by rural populations; 2) installation of radios and television sets at public sites will enable public service announcements on family planning to be viewed; 3) the musical drama, "Jatragan," by the village bard is highly effective in delivering the family planning message; 4) future studies should include control groups for each of the 5 media audiences; and 5) since women cannot join men in viewing the audiovisual van performances, special arrangement should be made for them.
Report of the Task Force II on research inventory and analysis of family planning communication research in Bangladesh.
[Dacca, Bangladesh, Ministry of Information and Broadcasting] Oct. 1976. 85 p.Topics relevant to family planning such as interpersonal relationships, communication patterns, local personnel, mass media, and educational aids, have been studied for this report. The central theme is the dissemination of family planning knowledge. The methodology of education and communication are major factors and are emphasized in the studies. While the object was to raise the effectiveness of approaches, the direct concern of some studies was to examine a few basic aspects of communication dynamics and different human relationship structures. Interspouse communication assumes an important place in the family planning program and a couple's concurrence is an essential precondition of family planning practice. Communication between husband and wife varies with the given social system. A study of couple concurrence and empathy on family planning motivation was undertaken; there was virtually no empathy between the spouses. A probable conclusion is that there was no interspouse communication on contraception and that some village women tend to practice birth control without their husband's knowledge. Communication and personal influence in the village community provide a leverage for the diffusion of innovative ideas and practices, including family planning. Influence pattern and flow of communication were empirically studied in a village which was situated 10 miles away from the nearest district town. The village was found to have linkage with outside systems (towns, other villages, extra village communication network) through an influence mechanism operative in the form of receiving or delivering some information. Local agents--midwives, "dais," and female village organizers are in a position to use interpersonal relations in information motivation work if such agents are systematically involved in the family planning program and are given proper orientation and support by program authorities. These people usually have to be trained. 7 findings are worth noting in regard to the use of radio for family planning: folksongs are effective and popular; evening hours draw more listeners; the broadcast can stimulate interspouse communication; the younger groups can be stimulated by group discussions; a high correlation exists between radio listening and newspaper reading; most people listen to the radio if it is accessible to them; approximately 60% of the population is reached by radio. A positive relationship was found to exist between exposure to printed family planning publicity materials and respondents' opinions toward contraception and family planning. The use of the educational aid is construed as an essential element to educating and motivating people's actions.