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The art of knowledge exchange: A results-focused planning guide for development practitioners. 2nd ed.
Washington, D.C., World Bank, 2013.  p.Knowledge exchange, or peer-to-peer learning, is a powerful way to share, replicate, and scale-up what works in development. Development practitioners increasingly seek to learn from the experiences of others who have gone through, or are going through, similar challenges. They want to have ready access to practical knowledge and solutions and enhance their confidence, conviction, and skills to customize the solutions to their own context. The second edition of the Art of Knowledge Exchange: A Results-Focused Planning Guide for Development Practitioners follows a strategic approach to learning and breaks down the knowledge exchange process into five simple steps. It also provides tools you need to design your knowledge exchange and practical guidance on how to use them to get the results you want from your knowledge exchange. This second edition contains a full revision of the original Art of Knowledge Exchange as well as new chapters on implementation and results of knowledge exchanges. The Guide also distills lessons from over 100 exchanges financed by South-South Facility, analytical work conducted by the World Bank Institute, and the Task Team for South-South Cooperation, and reflects the rich experiences of World Bank staff, learning professionals, government officials, and other practitioners engaged in South-South knowledge exchange activities.
Communication: a guide for managers of national diarrhoeal disease control programmes. Planning, management and appraisal of communication activities.
Geneva, Switzerland, WHO, Diarrhoeal Diseases Control Programme, 1987. vii, 78 p.When the World Health Organization's Diarrheal Diseases Control Program (CDD) began in 1978, it concentrated on producers and providers of oral rehydration salts. Communication efforts were directed at informing health care providers and training them to treat patients. The time has come for CDD programs to put more emphasis on enduser-oriented approaches, and it is to facilitate that aim that this guide for CDD program managers on enduser-directed communication has been developed. The guide is divided into 3 parts. Part 1 deals with nature and scope of communication in a CDD program. The 1st step is research and analysis of the target population -- find out what the target audience does and does not know and what are some of their misconceptions about the use of oral rehydration therapy (ORT) and the Litrosol packets. Communication can teach mothers how and when and why to use ORT, but it cannot overcome lack of supply and distribution of the salts; it cannot be a substitute for trained health care staff; and it cannot transform cultural norms. Part 2 deals with the communication design process. Step 1 is to investigate the knowledge, attitude and practice of both the endusers and the health care providers; to investigate what communication resources are available; and to investigate the available resources in terms of cost, time, and personnel. Step 2 is communication planning, in terms of: 1) definition of the target audience; 2) identification of needed behavior modification, and 3) factors constraining it; 4) defining the goals of the communication program in terms of improving access to and use of the new information; 5) approaches to change, e.g., rewards, motivation, and appeal to logic, emotion, or fear; 6) deciding what mix of communications methods is to be used, i.e., radio, printed matter; 7) identifying the institutions that will carry out the communicating; 8) developing a feasible timetable, and 9) a feasible budget. Step 3 is to develop the message to be communicated and to choose the format of the message for different communications media. Step 4 is testing, using a sample of the audience, whether the messages are having their intended effect in terms of acceptance and understanding by the target audience, and revision of the messages as necessary. Step 5 is the actual implementation of the communication plan in terms of using a media mix appropriate to the audience, phasing the messages so as to avoid information saturation; and designing the messages so that they are understandable, correct, brief, attractive, standardized, rememberable, convincing, practical, and relevant to the target audience. Step 6 is to monitor the program to be sure the messages are reaching their intended audiences, to evaluate the program in terms of its actual effects, and to use the results of the monitoring and evaluation to correct instances of communication breakdown. Part 3 deals with the CDD manager's role in communication. The manager must select a suitable communications coordinator, who will have the technical expertise necessary and the ability to call upon appropriate government and private information resources and consultants. The manager must brief the coordinator in the scope and objectives of the CDD program; and he must supervise and monitor the work of the coordinator.
USAID HIGHLIGHTS. 1991 Fall; 8(3):1-4.This article considers the epidemic proportion of AIDS in developing countries, and discusses the U.S. Agency for International Development's (USAID) reworked and intensified strategy for HIV infection and AIDS prevention and control over the next 5 years. Developing and launching over 650 HIV and AIDS activities in 74 developing countries since 1986, USAID is the world's largest supporter of anti-AIDS programs. Over $91 million in bilateral assistance for HIV and AIDS prevention and control have been committed. USAID has also been the largest supporter of the World Health Organization's Global Program on AIDS since 1986. Interventions have included training peer educators, working to change the norms of sex behavior, and condom promotion. Recognizing that the developing world will increasingly account for an ever larger share of the world's HIV-infected population, USAID announced an intensified program of estimated investment increasing to approximately $400 million over a 5-year period. Strategy include funding for long-term, intensive interventions in 10-15 priority countries, emphasizing the treatment of other sexually transmitted diseases which facilitate the spread of HIV, making AIDS-related policy dialogue an explicit component of the Agency's AIDS program, and augmenting funding to community-based programs aimed at reducing high-risk sexual behaviors. The effect of AIDS upon child survival, adult mortality, urban populations, and socioeconomic development in developing countries is discussed. Program examples are also presented.
Population Bulletin. 1977 Feb; 31(5):1-39.All but 8 percent of the developing world's population now lives in countries which support activities designed explicitly or implicitly to reduce high rates of fertility. This Bulletin describes the indispensable role of planned communication in the rapid expansion of these activities from the emphasis on making contraceptives accessible to those ready to receive them, typical of early family planning programs, to promotion of a full range of "beyond family planning" measures aimed at creating a climate in which small families are viewed as desirable by people everywhere. Current approaches to planned population and family planning communication, as illustrated by numerous country examples, range from the use of field workers, volunteers, midwives and the like, who deliver their messages on a person-to-person basis, to full-scale mass communication campaigns which may employ both traditional folk media and modern advertising and social marketing techniques. Also discussed are population education as a somewhat different approach, not necessarily aimed at reduced fertility, and the recent rapid shift in the U.S. climate for population and family planning communication. (author's)