Important: The POPLINE website will retire on September 1, 2019. Click here to read about the transition.

Your search found 1 Results

  1. 1
    022529

    A communications research and evaluation design for the Korean Family Planning Program.

    Copp BE

    M. A. thesis, Univ. of Chicago, Division of the Social Sciences, Dec. 1973. 90 p.

    In the summer of 1971 the Planned Parenthood Federation of Korea (PPFK), with the concurrence of the Korean government, launched a new phase in the Korean family planning program--"Stop at Two" movement. With this step the 10 year old family program became the 1st in the world to openly advocate and propogate through communications the 2-child family norm. Since then the movement has been vigorously pressed through all communications channels in spite of traditional norms and the need for major outside funding. The decision to actively bring the "Stop at Two" idea to the public was based largely on the implications for the future of the success of the 1st 10 years of the national family planning program. The Korean government has set an optimistic population growth rate target for the next 5 years--1.5 to be achieved by 1976. To reach these goals it is estimated that 45% of the eligible population will have to be regularly using some form of contraception. At 1 time or another the PPFK, supporting the national program, has used every conceivable method of communication to inform, motivate, and persuade the Korean population to adopt family planning. An attempt has been made to carefully analyze problem areas in the family planning program for which communication research is needed or would be relevant. An effort is made to show how the information obtained could be used to deal effectively through communication with the conditions presented by the problem. Communication research and evaluation techniques which would be most valuable to Korea are described. A research and evaluation design which spells out the components of a program of research intended to support the already published communication strategy of the Korean family planning over the next 3 years is included.
    Add to my documents.