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  1. 1

    Speech for World AIDS Day meeting on December 1, 1993. Sponsored by the National AIDS Committee of Vietnam.

    Franklin B

    In: Resource material on HIV / AIDS in Vietnam, [compiled by] Care International in Vietnam. Hanoi, Viet Nam, CARE International in Vietnam, [1995]. 22-3.

    CARE Viet Nam has completed 18 months of research leading up to the publication of guidelines for an effective acquired immunodeficiency syndrome (AIDS) prevention campaign. CARE collaborated with the Vietnamese Red Cross, the Health Education Center in Ho Chi Minh City, and the Viet Nam Youth Union in this process. An immediate need is the correction of the perception of low personal AIDS risk. Only 13% of heterosexual men and 18% of prostitutes interviewed believed they might be infected with the AIDS virus. Going out drinking with friends and picking up a sexual partner is a common form of entertainment for many urban Vietnamese men. Even those who have multiple sex partners convince themselves they are not at risk of AIDS because their partner is well-educated or healthy. On the other hand, many Vietnamese focus on non-existent AIDS risks such as haircuts and manicures. Resistance to condom use tended to be based on the perception that sexual partners would not agree to it. Recommended is the creation of opportunities for people to talk about sex and AIDS. Evaluation of the effectiveness of different types of AIDS prevention messages indicates that threatening or authoritarian messages, most common in Viet Nam, were not as effective as encouraging, instructional ones. Also effective were humorous messages and those using peer support.
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  2. 2

    Getting the message across: new WHO video: Opening the Gates to Life.


    The World Health Organization (WHO) has produced a video to help launch its Mother-Baby Package entitled "Opening the Gates to Life." It shows how national programs can use the package to improve maternal survival. It aims to stimulate discussion and motivate health workers at all levels to develop concrete strategies and activities to reduce maternal mortality. Policy makers and planners will also benefit from the video. Another WHO video, "Why Did Mrs. X. Die?", depicted the road to maternal death and the obstacles she faced in her lifetime. The most recent video focuses on the road to life. The key concepts of this most recent video are opening the gates to life, motivating gatekeepers (policy makers, planners, health professionals, health workers, and community and family members), strengthening the links in the chain of care, and reaching out to women and communities. They are also incorporated in other communication materials of the package. Ways to open the gates to life are: reduce delay (household delay in deciding to seek care, delay in reaching care because of difficulties with transportation and the referral system, and delay in receiving care after arriving at a health facility), reduce the distance between women and life-saving obstetrics care, remove barriers (e.g., disrespectful treatment by health workers and cost), listen to the needs and perceptions of women, and penetrate the culture of silence. In the culture of silence maternal deaths are often not discussed or reported because they are considered a sensitive, private issue.
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  3. 3

    Towards effective family planning programming.

    Dondi NN

    Nairobi, Kenya, Family Planning Association of Kenya, 1980. [5], 164 p.

    The proceedings of the Second Management Seminar for senior volunteers and staff of the Family Planning Association of Kenya (FPAK), held in December 1979, with appendices, are presented. The 1st 3 days consisted of lectures and plenary discussions on topics such as communication strategies, family guidance, youth problems, and contraceptive methods; the last 2 days were group discussions, reports and summary evaluations. 40 participants took part in the evaluation, expressing satisfaction with knowledge gained in communications, family life education, and IPPF organization and skills. They expressed the need to learn more about family counseling, youth problems, population, and integrated approaches. The seminar recommended that FPAK be more innovative to retain volunteers, plan its communication strategy more carefully, train and involve volunteers in programming, study traditional family planning methods, provide family counseling services, fully exploit the media, and use it to clarify misconceptions and introduce community-based distribution.
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  4. 4

    Papua New Guinea strives to strengthen its traditional communication system: highlights of a 1980 Unesco report.

    Abrams T

    In: Unesco. Folk media and mass media in population communication. Paris, France, Unesco, [1977]. 17-9. (Population Communication: Technical Documentation No. 8)

    At the request of the government of Papua New Guinea and with the assistance of Unesco a report was prepared which examined the needs for strengthening the country's traditional communication systems. Highlights of this report are presented in this discussion, including notes on special conditions of the country, the study methodology, and selected findings. The government's request called attention to the heretofore "disproportionate concern with technology-oriented media" aimed at literate, urbanized audiences, while rural populations were virtually ignored." The Unesco report covers findings in only 5 of the country's provinces. These findings deal with the folk forms of expression at village level, and only those forms, or aspects of forms, considered by villagers as not being sacred or taboo for the purpose intended, were included in the survey. Story telling, looked at as a commmunication vehicle or channel, appeared to be an important form and a most persuasive form throughout the country. Singing was viewed as another important medium. Dance forms were used to express events or stories or states of feeling, and they were almost always accompanied by singing. The string band occupies a special place among youth almost everywhere in the country. The inventory of folk media in the villages covered in the Unesco report also makes reference to comical or satirical dramatic sketches and to mime. The government determined the schedule and location of village sites in 5 selected provinces--Central, Enga, East Sepik, Manus, and Northern. A questionnaire for the village visits was devised to create a qualified, if partial, inventory of useful small group forms of communication. The questionnaire was developed to provide in a 2 hour session in each village a result oriented profile of folk forms, at once embedded in the active cultural life of the people, but also considered by them as "open" or flexible enough to be used, with their own participation assured, in any government sponsored communication program. The outcome of the mission resulted in the preparation of an inventory with a profile of the characteristics of traditional forms of communication which might be used for development; preparation of a 2 year research project outline to provide information on folk media on a national scale and to develop an action program utilizing the most appropriate forms; and the identification of existing sources and documentation facilities relating to folk media in Papua New Guinea.
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