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  1. 1
    070792

    Developing communication strategies and programs: a systematic approach.

    Elkamel F

    Amman, Jordan, UNICEF, Middle East and North Africa Region, 1986 Feb 28. xi, 98 p.

    This handbook is intended help improve the effectiveness of development programs through the appropriate use of communication and social marketing strategies and techniques. UNICEF developed the handbook in order to better utilize communication and social marketing in the achievement of Child Survival and Development goals. The handbook has 3 functional uses: it can serve as a guide for planning and implementing development programs; it can be used as an evaluation and monitoring tool by both program administrators or outside evaluators; and it can serve as a textbook in training workshops designed to improve communication skills -- particularly with respect to public health issues. The handbook begins with an conceptual discussion of communication and social marketing. The handbook then provides 10 interdependent modules involved in the development of a communication or social marketing program: problem identification, audience analysis, examining social factors, identifying obstacles, setting objectives, developing a strategy, material production, pretest and piloting, launching and monitoring, and evaluation. Additionally, the handbook contains the following appendices that can be useful in fulfilling one the handbook's 3 functions: exercises, a sample of a survey questionnaire, a sample of a pretest questionnaire, a sample of a moderator's guide for a focus-only group, request for proposals, a sample request for proposals, a sample of a proposal evaluation sheet, audit of evaluation research, an assessment checklist for research and evaluation reports or proposals, a checklist of contract provisions, media selection and mix matrix, and other additional aids.
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  2. 2
    068551

    USAID steps up anti-AIDS program.

    USAID HIGHLIGHTS. 1991 Fall; 8(3):1-4.

    This article considers the epidemic proportion of AIDS in developing countries, and discusses the U.S. Agency for International Development's (USAID) reworked and intensified strategy for HIV infection and AIDS prevention and control over the next 5 years. Developing and launching over 650 HIV and AIDS activities in 74 developing countries since 1986, USAID is the world's largest supporter of anti-AIDS programs. Over $91 million in bilateral assistance for HIV and AIDS prevention and control have been committed. USAID has also been the largest supporter of the World Health Organization's Global Program on AIDS since 1986. Interventions have included training peer educators, working to change the norms of sex behavior, and condom promotion. Recognizing that the developing world will increasingly account for an ever larger share of the world's HIV-infected population, USAID announced an intensified program of estimated investment increasing to approximately $400 million over a 5-year period. Strategy include funding for long-term, intensive interventions in 10-15 priority countries, emphasizing the treatment of other sexually transmitted diseases which facilitate the spread of HIV, making AIDS-related policy dialogue an explicit component of the Agency's AIDS program, and augmenting funding to community-based programs aimed at reducing high-risk sexual behaviors. The effect of AIDS upon child survival, adult mortality, urban populations, and socioeconomic development in developing countries is discussed. Program examples are also presented.
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