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  1. 1
    322440

    Harnessing the UN system into a common approach on communication for development.

    Servaes J

    International Communication Gazette. 2007; 69(6):483-507.

    In the UN system, conflicts and contradictions seldom concern the Millennium Development Goals (MDGs) as such, but rather the means of achieving them. These differences of opinion about priorities, and about how much and to whom development aid or assistance should be directed, could be explained by analysing the ontological, epistemological and methodological assumptions underpinning the general perspectives in the communication for development (C4D) field. Theoretical changes in the perspective on development communication (modernization, dependency, multiplicity) have also reached the level of policy-makers. As a result, different methodologies and terminologies have evolved, which often make it difficult for agencies, even though they share a common commitment to the overall goals of development communication, to identify common ground, arrive at a full understanding of each other's objectives, or to cooperate effectively in operational projects. Consequently, it is difficult for development organizations in general and UN agencies in particular to reach a common approach and strategy. (author's)
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  2. 2
    058903

    Assessment of the experience in the production of messages and programmes for rural communication systems: the case of the Wonsuom Project in Ghana.

    Obeng-Quaidoo I

    GAZETTE. 1988; 42(1):53-67.

    In 1983 there was a rural broadcast and newspaper project called the Wonsuom Project sponsored by UNESCO in Ghana. This project was centered around the Swedru district, in a Fante speaking area of 18 villages and towns with a population of 90,000, with the main industries fishing and farming. The broadcast part of the project started producing programs with farmers, fisherman, village nurses, and cultural groups. The second part of the project was a rural newspaper in Fante, with the purpose of supplying useful and timely information and news on health, agriculture, civic education, culture, and entertainment to areas around the town of Swedru. The goals of the rural broadcasts are to create awareness of the Wonsuom Project, promote all types of adult education, to assist people in the area to improve their quality of life, and to work in cooperation with any local organizations in relation to the project. The paper contains information on everything from crop planting information to agricultural loan information. There were also Wonsuom clubs formed that have become involved in many projects to help develop their communities. The newspaper was divided into 3.95% health items, 8% on agriculture, 6.3% on religion, 9% on education, 7% on politics, 7.2% on economics, 24.3% on social issues, 19% on the project itself, 15.7% on entertainment, and 5.8% on culture. The government is not continuing the regular radio broadcast relay station, but going to FM broadcasting which may be a problem since few people can afford FM receivers. The other problems include illiteracy and the financing available to continue and maintain the project. By using advertising and government support the project could continue.
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