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[Unpublished] 1990 Oct. iii, 29 p.This summary provides key background information for the design and development of a contraceptive social marketing (CSM) project in Venezuela. The country situation is described by providing a map; graphs illustrating population growth, age structure, total fertility rate, and infant mortality rate; the demographic characteristics of the population; the social situation; and leading economic indicators and factors. The population/family planning (FP) environment is then described in terms of the national population policy and goals, the legal and regulatory environment, the media, other international donor agencies and nongovernmental organizations active in the field of population, and the commercial contraceptive market. Available data are then presented on contraceptive usage by methods, the most available methods in the country, discontinuation, abortion, maternal age, needs, desired family size, and contraceptive awareness. The summary lists the following implications for project design from the point of view of the consumer: 1) the most recent data (1977) indicated an unmet need for FP, but more recent data must be obtained to access current demand; 2) more data are needed on the benefits and barriers to oral contraceptive and condom use; 3) data are needed on current use rates, sources of supply, and knowledge of correct use of oral contraceptives (OCs); 4) a significant target population exists for OCs and condoms; 5) marketing strategies should influence women to use modern contraceptives instead of abortion to limit family size. Project implications resulting from the market situation are that 1) despite the fact that commercial distribution networks within urban centers (83% of the population) are well-developed, contraceptives are not widely available at the retail level and are expensive; 2) obstacles to the commercial contraceptive industry exist at the importer, retailer, and consumer levels; and 3) most homes have radios and televisions, but all advertising must be government-approved, and the government has never approved contraceptive advertising. Appended to this document are charts showing 1) fertility rates by region, 2) urban and rural population growth, 3) an analysis of the urban population, 4) the incidence of abortion among current contraceptive users, 5) an analysis of the female population of reproductive age, 6) the age breakdown of women who desire no more children, 7) the contraceptive method used by women who desire no more children, and 8) desired family size.
San Francisco, San Francisco Press, 1974. 292 p.Despite its high effectiveness, lack of side effects, ease of use, and low cost, condom utilization has declined in the U.S. from 30% of contracepting couples in 1955 to 15% in 1970. The present status of the condom, actions needed to facilitate its increased availability and acceptance, and research required to improve understanding of factors affecting its use are reviewed in the proceedings of a conference on the condom sponsored by the Battelle Population Study Center in 1973. It is concluded that condom use in the U.S. is not meeting its potential. Factors affecting its underutilization include negative attitudes among the medical and family planning professions; state laws restricting sales outlets, display, and advertising; inapplicable testing standards; the National Association of Broadcasters' ban on contraceptive advertising; media's reluctance to carry condom ads; manufacturer's hesitancy to widen the range of products and use aggressive marketing techniques; and physical properties of the condom itself. Further, the condom has an image problem, tending to be associated with venereal disease and prostitution and regarded as a hassle to use and an impediment to sexual sensation. Innovative, broad-based marketing and sales through a variety of outlets have been key to effective widespread condom usage in England, Japan, and Sweden. Such campaigns could be directed toward couples who cannot or will not use other methods and teenagers whose unplanned, sporadic sexual activity lends itself to condom use. Other means of increasing U.S. condom utilization include repealing state and local laws restricting condom sales to pharmacies and limiting open display; removing the ban on contraceptive advertising and changing the attitude of the media; using educational programs to correct erroneous images; and developing support for condom distribution in family planning programs. Also possible is modifying the extreme stringency of condom standards. Thinner condoms could increase usage without significantly affecting failure rates. More research is needed on condom use-effectiveness in potential user populations and in preventing venereal disease transmission; the effects of condom shape, thickness, and lubrication on consumer acceptance; reactions to condom advertising; and the point at which an acceptable level of utilization has been achieved.
Country Profiles. 1972 Oct; 19.The estimated population of Iran in 1972 was 31,000,000, with an estimated rate of natural increase of 3.2% per year. In 1966 61% of the population lived in rural areas, male literacy was 41% and female literacy 18%. Coitus interruptus is the most common form of contraception used in Iran, followed by condoms. Because of the rapid rate of population growth, the government has taken a strong stand in support of family planning. The Ministry of Health coordinates family planning activities through the Family Planning Division. Contraceptive supplies are delivered free of charge through clinics. The national family planning program also is involved in postpartum programs, training of auxiliary personnel, communication and motivation for family planning population education, evaluation and research. The overall goal of the program is to reduce the growth rate of 2.4% by 1978, and to 1% by 1990.