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Geneva, Switzerland, WHO, 1992 Jun 22. 4 p.After reviewing 15 HIV prevention projects in 13 countries, the WHO Global Programme on AIDS has concluded that several approaches are effective in changing sexual behavior. The various projects centered around condom marketing programs, mass media campaigns, and friends and co-workers. Mass media campaigns and commercial marketing techniques in Zaire (attractively packaged condoms with appealing names) have resulted in a dramatic increase in condom sales, from <100,000->18 million between 1987-91. The government in Thailand has been able to gain the support of brothel owners and the prostitutes in 66 of 73 provinces to work toward achieving 100% condom use. For example, it penalizes brothel owners who do not comply. In Samut Sakhon, client condom use has reached almost 100%. Mass media campaigns in Switzerland have encouraged people to increase condom use from 8% to 52% between 1987-90, and condom sales have increased almost 2-fold (7.6-13.8 million between 1986-91. The community-based program in Zimbabwe uses prostitutes, actors, and musicians to tell their peers about HIV transmission and infection and encourage them to use condoms. In Tanzania, truck drivers, their assistants, and prostitutes along the trans-African Tanduma highway inform others about AIDS and condoms. In <1 year, condom use among prostitutes along the highway increased from 50% to 91%. Other successful projects include a community-based project in Ciudad Juarez, Mexico where prostitutes serve as peer educators (>85% condom use) and a mass media campaign in the Philippines (96% of youth remembered the campaign). Political will and adequate resources in these efforts will save millions of lives.