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    Television, value constructs, and reproductive behavior in Brazilian "excluded" communities. [Televisión, construcción de valores y conducta reproductiva en las comunidades "excluidas" de Brasil]

    Rios-Neto EL

    [Unpublished] 2001. Presented at the 24th International Union for the Scientific Study of Population [IUSSP] Conference, Salvador, Brazil, August 2001. [66] p.

    This paper is motivated by the unintended consequences hypothesis, developed by Faria (1988) and Faria and Potter (1990). They argue that the policies implemented by the Brazilian government after the military coup of 1964, combined with fast economic growth in the seventies -- which enhanced the consolidation of a consumer society -- played a major role in the fertility decline in Brazil. The argument is based on the fact that the military regime developed some state policies which did not intend to control population growth or establish a family planning policy. Yet, the main unintended consequence of these policies was a sharp decline in fertility. Four state policies were relevant in this process: telecommunications, consumer credit, “medicalization”, and social security coverage. The first two policies are more important to this paper. The development of a telecommunication policy aimed the country’s geographic integration through satellite signals. This policy was crucial to the geographic diffusion of television in Brazil. The prices charged to the TV networks for the transmission of signals were highly subsidized. The most important commercial television network, Globo, benefited from this process. It became competitive, modern, and a long time leader in audience ratings. Due to this policy, almost all localities in Brazil received TV signals at some point between 1965 and 1990. (excerpt)
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