POPLINE Keyword Guide -- Main Index

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MASS MEDIA
SN:
Instruments or technological means of communication that reach large numbers of people with a common message; includes radio, television, newspapers, magazines, billboards, banners, posters, store windows, and match covers.
BK:
COMMUNICATION
NK:
BROADCAST MEDIA
FILM AND VIDEO
FOLK MEDIA
JOURNALISM
PRINTED MEDIA
RK:
COMMUNICATION PROGRAMS
UF:
Theater