Title: The ACCESS (Adolescents Connected to Care, Evaluation, and Special Services) project: social marketing to promote HIV testing to adolescents, methods and first year results from a six city campaign.

POPLINE Document Number: 160321

Author(s):

Futterman DC
Peralta L
Rudy BJ
Wolfson S
Guttmacher S

Source citation:

Journal of Adolescent Health, 2001 Sep;29(3S):19-29.

Abstract:

The "HIV. Live with it. Get Tested!" campaign is an innovative approach of the Adolescents Connected to Care, Evaluation and Special Services (ACCESS) project, which aims to change youth attitudes about HIV testing and promote more routine testing practices among health providers. The campaign uses social marketing to promote HIV counseling, testing and care among at-risk youth. This paper describes the methods of the campaign and the results of its implementation in 1999 and 2000. An independent evaluation team conducted both process and outcome evaluations of the campaign. Process measures demonstrated how the campaign was implemented nationally and in each city and the quantitative outcomes were based on phone calls, HIV tests, community surveys, and press coverage. Overall, results of the 1999 campaign have demonstrated its potential as an effective tool for reaching adolescents about HIV risk behaviors, prevention and testing. The 2000 campaign, on the other hand, elicited more media coverage compared to the previous year.

Keywords:

United States
Progress Report
Adolescents
HIV Prevention
AIDS Prevention
Screening
Testing
Social Marketing
Counseling
Health Services
Developed Countries
North America
Americas
Youth
Age Factors
Population Characteristics
Demographic Factors
Population
HIV Infections
Viral Diseases
Diseases
AIDS
Examinations and Diagnoses
Measurement
Research Methodology
Marketing
Economic Factors
Clinic Activities
Program Activities
Programs
Organization and Administration
Delivery of Health Care
Health