Title: Romania: promotion of modern contraceptives and pharmacist services.

POPLINE Document Number: 129299

Corporate Author(s):

Deloitte Touche Tohmatsu International. Promoting Financial Investments and Transfers to Involve the Commercial Sector in Family Planning [PROFIT]

Source citation:

[Unpublished] [1997]. [2] p. (Subproject Profile)

Abstract:

The use of contraception in Romania is quite low despite almost universal awareness of modern contraceptive methods. Promoting Financial Investments and Transfers to Involve the Commercial Sector in Family Planning (PROFIT) is working to teach people aged 15-24 years about modern contraceptive methods, to motivate them to use contraceptives, and to advise consumers about the availability of contraceptive services from commercial pharmacies. To respond to an increase in demand for contraceptive services, PROFIT is training staff members of private pharmacies in sound business practices, contraceptive technology, and ways to provide quality client care. PROFIT has worked with the National Pharmacists' Association, major university departments of pharmacy, advertising and market research firms, and pharmaceutical distributors in urban areas throughout the country since October 1995. In March 1996, PROFIT established an office in Bucharest, then developed a program with pharmacists including family planning and business training in May. During the remainder of 1996, PROFIT collected research data from young adults to design and launch a nationwide media-delivered education campaign on modern contraception and its use; the pharmacists' training curriculum and materials were adapted and translated; and 21 private pharmacists had been trained in Bucharest. In March 1997, the "Contraceptive Technology and Quality Services: Guide for Pharmacists" was finalized, printed, and distributed to 3500 private pharmacists in Romania. 1500 other copies were distributed to university pharmacy departments, nongovernmental organizations, and government agencies. In May 1997, PROFIT conducted a mid-term evaluation of the media campaign and by June 1997, more than 200 pharmacists had been trained throughout the country.

Keywords:

Romania
Summary Report
Nongovernmental Organizations
Promotion
Contraceptive Methods
Contraceptive Usage
Training Programs
Youth
Pharmacists
Developing Countries
Europe, Southeastern
Europe
Organizations
Marketing
Economic Factors
Contraception
Family Planning
Education
Age Factors
Population Characteristics
Demographic Factors
Population
Health Personnel
Delivery of Health Care
Health