Title: India: community-based social marketing.

POPLINE Document Number: 129295

Corporate Author(s):

Deloitte Touche Tohmatsu International. Promoting Financial Investments and Transfers to Involve the Commercial Sector in Family Planning [PROFIT]

Source citation:

[Unpublished] [1997]. [2] p. (Subproject Profile)

Abstract:

The 1992-93 National Family Health Survey (NFHS) determined that knowledge about modern temporary contraceptive methods is limited in India, with oral contraceptive pills, IUDs, injectables, and condoms used by less than 6% of currently married women. Indian women rely heavily upon sterilization for family planning and more than 80% of sterilization acceptors never used any other method of contraception before sterilization. Knowledge of AIDS is also extremely limited. Promoting Financial Investments and Transfers to Involve the Commercial Sector in Family Planning (PROFIT) will use a community-based social marketing (CBSM) strategy to support the distribution of modern, temporary contraceptive methods in Madras, Tamil Nadu, India. Specifically, PROFIT will determine whether a CBSM strategy can increase condom use, shift condom users from public to private sources, and enable entrepreneurs to profitably distribute reproductive and sexual health products and messages. International Family Health and the Y.R. Gaitonde Center for AIDS Research and Education are partners in the project approved by the US Agency for International Development in February 1996. Entrepreneur recruitment began in June 1997.

Keywords:

India
Summary Report
Social Marketing
Community-Based Distribution
Condom
Nongovernmental Organizations
Asia, Southern
Asia
Developing Countries
Marketing
Economic Factors
Nonclinical Distribution
Distributional Activities
Program Activities
Programs
Organization and Administration
Barrier Methods
Contraceptive Methods
Contraception
Family Planning
Organizations