POPLINE Document Number: 102011
Corporate Author(s):
Johns Hopkins School of Public Health. Center for Communication Programs
UNICEF
Source citation:
Baltimore, Maryland, Johns Hopkins School of Public Health, Center for Communication Programs, 1992. [5], 25 p.
Abstract:
This workshop was presented in Baltimore, Maryland, in the fall of 1992 as the latest in a series designed to provide high-level training to strengthen the skills of individuals involved in the design and management of health/family planning IEC (information, education, and communication) programs in developing countries. The 3-week workshop covered such topics as behavior change, the communication process, audience identification, interpersonal communication, message design and media selection, strategic planning, evaluation and monitoring, rumor and crisis management, cost sharing, social mobilization, enter-education, and management. Based on a pre/post-test evaluation, the 32 workshop participants showed a marked improvement in their skills. Participants also gave the workshop a very high evaluation and made the following recommendations. 1) Efforts to recruit participants for the next workshop should focus on division managers and those in a position to make policy decisions. 2) More African case studies should be developed to illustrate topics. 3) The time allocated to the social marketing session and the research and evaluation session should be extended. 4) The "Simulation of Communication Planning Exercise," an interactive software program used in the English-language version of this workshop should be incorporated into the French workshop format.
Keywords:
WorkshopsIndex page
Training Activities
Communication
Health
IEC
Family Planning
Behavior
Interpersonal Relations
Planning
Evaluation
Monitoring
Misinformation
Funds
Health Education
Management
Education
Training Programs
Program Activities
Programs
Organization and Administration
Financial Activities
Economic Factors