Title: Family planning IEC project in Ghana: impact on Ghanaian males.

POPLINE Document Number: 102003

Author(s):

Kim YM
Kumah OM
Piotrow PT
Morgan WB
Kotei M
Ofori JK
Osae G
Obeng-Ouaidoo I
Blumhagen D

Source citation:

[Unpublished] 1992. Presented at the 120th Annual Meeting of the American Public Health Association [APHA], Washington, D.C.,November 8-12, 1992. 20 p.

Abstract:

As part of a larger study to evaluate a family planning (FP) information, education, and communication (IEC) public sector project undertaken by the Ministry of Health in Ghana from September 1987 to April 1993, this report presents findings from 1990 and 1991 on the extent to which the IEC project reached Ghanaian males, the degree to which the IEC audience increased as the project progressed, and the degree to which the IEC project influenced male FP knowledge, attitudes, and practice (KAP). After presenting background information on the larger FP/IEC project, which was developed in 6 stages (situational analysis, training of service providers, IEC material development, an initial campaign in 3 regions, a second campaign in the same 3 regions, and expansion of the campaign country-wide), the methodology of the substudy (sampling, timing of data collection, and survey instrument and procedures) was detailed along with the results in terms of sociodemographic characteristics of the 625 men sampled, FP/IEC reach, the effect of campaign length, the current use of modern FP methods, and current condom use. It was concluded that both the nation-wide IEC effort and the localized intensive tri-regional campaign were effective in transmitting FP messages to men. As was to be expected, men in the regions where the intensive campaign occurred received more exposure than men in the other regions. A single additional year of campaign development resulted in 26% more men exposed to FP method leaflets, 28% to method booklets, 16% to posters or billboards, 13% to a FP television drama, and 25% to the theme song. In addition, 25% more men reported participating in a FP community mobilization activity. It was concluded that there was a significant increase in men's FP KAP as the length of the campaign increased. This success should be shared by all the organizations promoting FP in Ghana.

Keywords:

Ghana
Family Planning Education
IEC
Family Planning Programs
Knowledge
Attitude
Behavior
Contraceptive Usage
Knowledge Sources
Men
Developing Countries
Africa, Western
Africa South of the Sahara
Africa
Education
Program Activities
Programs
Organization and Administration
Family Planning
Psychological Factors
Contraception
Communication
Demographic Factors
Population